tag:blogger.com,1999:blog-13651385873218249532024-03-14T05:13:10.483-04:00Propulsion Media LabsPropulsion Media Labs is the leading source for voice talent, on-camera talent, audio production, video production, automotive advertising, and web design.Unknownnoreply@blogger.comBlogger111125tag:blogger.com,1999:blog-1365138587321824953.post-45040521289446608872014-03-11T14:48:00.000-04:002014-03-11T14:48:20.703-04:00Do you go with the Yugo for voice talent?<div class="MsoNormal">
<b><span style="font-size: large;">By Propulsion Media Labs Talent #8 <a href="http://www.promedialabs.com/media/Voice-Talent-Demos/8-Mo_Marty.mp3">Marty M</a>.</span></b><br /><br />
Before I became a full-time voiceover talent, one of the
jobs I held was production director for a notoriously cheap radio station. There was no equipment redundancy in the
recording studios, so if something failed all production ground to a halt until
the unit could be repaired. This took a
long time because they were too cheap to hire a full time engineer. They were so cheap, they refused to pay a
little extra to be tied into the office building’s backup generator. So whenever the power went out, the station
was off the air, resulting in the loss of advertising revenue and listenership
while every other company in the building conducted business. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I was surprised to learn that some of that attitude rubbed
off on me.<span style="mso-spacerun: yes;"> </span>During a conversation with a
friend who knew I was planning to become a freelance voiceover professional, I
told him that part of my brilliant strategy would be to charge less than all of
the other voiceover talents out there.<span style="mso-spacerun: yes;">
</span>He said “that’s all fine and good, but keep in mind that not everybody
wants to drive a Yugo.” <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For those who don’t remember, the Yugo was a car built in
Yugoslavia and imported into the U.S. in the mid 1980’s and sold for $3995
brand new.<span style="mso-spacerun: yes;"> </span>Totally unencumbered by the
engineering process, the engines blew and the electrical systems failed after
just months of use.<span style="mso-spacerun: yes;"> </span>Mechanics used to
joke that the real purpose of the rear defroster was to keep your hands warm
while you were pushing your Yugo.<span style="mso-spacerun: yes;"> </span>You’d
have to look long and hard to find a worse car. <span style="mso-spacerun: yes;"> </span>But there were a lot of people who purchased
them, unable to resist being able to purchase a new car for such a low
price.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Although there were no Yugos on the road at the time of this
conversation, my friend’s point was clear.<span style="mso-spacerun: yes;">
</span>Not everyone wants to drive the cheapest car.<span style="mso-spacerun: yes;"> </span>If they did, you would never see a
Mercedes-Benz, Lexus, Acura, BMW, Infiniti or Tesla on the road.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>You
wouldn’t even see an Accord, Camry or Focus.<span style="mso-spacerun: yes;">
</span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By mistakenly believing people will only pay for something
if it is the rock bottom lowest price, like the radio station described above,
I would be doing more work for less money, possibly resulting in lower quality
work.<span style="mso-spacerun: yes;"> </span>This is true for any product or
service, and applies whether you are providing those goods/services or purchasing
them.<span style="mso-spacerun: yes;"> </span>It’s a form of “limitation thought”
that holds businesses, and the overall economy, back.<span style="mso-spacerun: yes;"> </span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="mso-spacerun: yes;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrr58aF-CWN4LyZJWXyaZplFkxLpaRbF-ZhpDKlpdsTU5ul-xjEECWJ2KiAcSO9S8G5XM4e3_PpVNdxkFczBzGSUOS8iflURoK3fFbxZpaDhvgwuv7ss-QD3EBHmtAj6lCr7ArWKd8wjUv/s1600/Zastava_Yugo_311_1116cc.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrr58aF-CWN4LyZJWXyaZplFkxLpaRbF-ZhpDKlpdsTU5ul-xjEECWJ2KiAcSO9S8G5XM4e3_PpVNdxkFczBzGSUOS8iflURoK3fFbxZpaDhvgwuv7ss-QD3EBHmtAj6lCr7ArWKd8wjUv/s1600/Zastava_Yugo_311_1116cc.jpg" height="240" width="320" /></a></span></div>
<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I contend that the radio station’s el-cheapo approach actually
cost far more in lost revenue and listenership than they ever saved.<span style="mso-spacerun: yes;"> </span>How many times have you used the restroom at
a restaurant, and they have set the motion-activated paper towel dispenser to
spit out a 4-inch length of towel?<span style="mso-spacerun: yes;"> </span>You
end up waving your hand across the sensor multiple times to get the amount of
towel needed to dry your hands. <span style="mso-spacerun: yes;"> </span>But the
restaurant forgets that the extra wear and tear on the dispenser motor caused
by additional activation cycles results in premature failure, costing more in
repairs than what could possibly be saved by limiting the amount of paper towel
dispensed. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Now, I’m not suggesting that you throw your budgets out the
window and purchase a Maserati.<span style="mso-spacerun: yes;"> </span>Nor am I
saying that a professional should charge more than what is considered
reasonable and customary for the good or service that they provide.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I am saying this: if you are in the market for something,
consider basing your purchase decision on the real value, not necessarily the
lowest price.<span style="mso-spacerun: yes;"> </span>In their quest for a small
price tag, the Yugo purchasers actually got almost nothing for their $3995. <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Likewise, whether you are a voice-over professional, a media
production company, a financial planner, a dentist, or any other business, it’s
okay to charge what you are worth.<span style="mso-spacerun: yes;"> </span>Not
everybody is looking for the rock-bottom price.<span style="mso-spacerun: yes;">
</span>And those that are don’t respect your expertise, time and investment
into your business.<span style="mso-spacerun: yes;"> </span>It may take a
production company one day to edit and produce your media project, but what you
are paying for is that one day, plus the investment they’ve made in
state-of-the-art equipment AND the years (perhaps decades) of experience their
personnel possess. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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For buyers and sellers alike, it’s okay to trade-in the
Yugo.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com1tag:blogger.com,1999:blog-1365138587321824953.post-81423119188146418702014-03-06T12:22:00.000-05:002014-03-06T12:23:21.862-05:00The Copy Is For Your Prospect, Not You<h2>
<span style="color: #282828;"><span style="background-color: #cccccc; font-family: Verdana, sans-serif; font-size: small;">By Propulsion Media Labs Talent #54 <a href="http://www.promedialabs.com/media/Voice-Talent-Demos/54-Ra_Jim.mp3">Jim R.</a></span></span></h2>
<div>
<br />
<div class="MsoNormal">
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">I live
in multiple worlds: one as a voiceover talent, another as copywriter
for clients in various business sectors featured in print, web and
broadcast mediums. Put another way: I can put thoughts and sales
pitches into words and bark ‘em into a microphone – for a fee, of
course. Bank deposits are a beautiful thing.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc; color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">I see a
bunch of, </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i>ahem</i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;">,
‘writing examples’ during the course of a business day. Some are
brilliantly written, many are sloppy and usually about the client or
their sale. Granted you need an offer – but getting a starving
crowd to your door or website requires copy based on the wants, needs
and desires of your ideal prospect.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">See,
it’s easy for marketers and business owners to adopt the age old
platitude that if you build it, they will come. The reality is
180-degrees the opposite.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/9/96/Hearing_aid_20080620.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://upload.wikimedia.org/wikipedia/commons/9/96/Hearing_aid_20080620.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Are you listening closely to your customers and prospects?</span></td></tr>
</tbody></table>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">What
keeps your prospects up at night? What situation would they like to
eradicate from their life right now? How do they speak and verbalize
their need? What itch do they have that only you can scratch?</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"></span><br />
<span style="background-color: #cccccc;">
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">For
example, in my local area there is a hearing aid retailer who
seemingly has a different message every few weeks. His pitch ranges
from price, to the fact we change as we get older (that TV spot
features footage of him playing drums in a college band) to the
heart-tugging plea that hearing loss means you’ll miss what your
grandkids are saying. None of this really matters to a hearing aid
prospect.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc; color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">The
hearing aid industry has done extensive market research which reveals
the </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i>actual</i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;">
reason why a seasoned citizen buys a hearing aid. The real reason
they buy is </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i><u>fear</u></i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;">
– that their adult children interpret their hearing loss as Mom or
Dad becoming feeble and time to be shuttled into a retirement or
nursing home.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc; color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">I have
two older brothers who wear hearing aids – they each went through
this. My wife tells me I’m on the same path, by the way. </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i>I
</i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i><u>pretend</u></i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i>
I don’t hear her!</i></span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc; color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">A spot
addressing the nursing home reality for the hearing aid market will
cut through the clutter and squarely address a prospects concern,
fear </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i><u>and</u></i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;">
offer a solution to what’s keeping these prospects awake at night,
staring at the ceiling fan.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">OK, so
how do you tap into your prospects mind? The best way is to ask your
current clients, customers and patients why they chose you and how
they’ve benefitted by the association. This might also be a good
time to ask them how you can better serve them.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">It also
wouldn’t hurt to ask your best customers for a testimonial. I
sometimes write something up for clients and ask them to make
whatever changes they want to make, sign it and return it to me on
their letterhead. Easy for them and I have a client saying how great
they think I am. Way more believable to a reader than my saying it
about myself. You’ll be able to use these testimonials in your
print, broadcast and web marketing initiatives, too.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">Now that
you’ve received some feedback from your best clients, write
yourself a letter from your ideal, composite customer. “Dear Mr.
Big, what I really need is a better way to control my __(blank)__. If
only someone could solve _(blank)_, my biggest worries, pain and
frustration would go away.” This is a trick copywriters in the
direct-marketing field use to make sure they have an accurate
demographic and psychographic profile and understanding of the
prospect they're writing an ad for.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="background-color: #cccccc; font-size: small;">A friend
of mine, who is a best-selling author, further fleshes out the
details of the characters in her novels by “interviewing” them.
I’ve seen her do this and it looks like a séance. The bottom line
is that she obtains an acute awareness of the characteristics of the
people she brings to life in her books. Her characters always seem
very real when you read her books, too. The interview technique might
sound a little “out there,” but I encourage you to do the same in
order to accurately profile your ideal prospective customer.</span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><a href="https://www.blogger.com/blogger.g?blogID=1365138587321824953" name="_GoBack"></a>
<span style="color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">The more
your broadcast, print or web copy is completely aligned with how
beneficial your product is to your target client, the more these
people will beat a path to your business with cash and credit cards.
You have what they want, they have what you want.</span></span></span></span></div>
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc;"><br />
</span></div>
<br />
<div style="line-height: 100%; margin-bottom: 0in; orphans: 2; widows: 2;">
<span style="background-color: #cccccc; color: black;"><span style="font-family: Arial, serif;"><span style="font-size: small;">Maybe
that old axiom should read: build it right – </span></span><span style="font-family: Arial, serif;"><span style="font-size: small;"><i>and
market it right</i></span></span><span style="font-family: Arial, serif;"><span style="font-size: small;">
– and they will come. </span></span></span>
</div>
</div>
</div>
Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-39974445260684301572014-02-17T09:49:00.000-05:002014-02-17T10:07:15.074-05:00Voiceover With The Client In Mind: A Reflection<h2>
<span style="color: #282828;"><span style="background-color: #cccccc; font-family: Verdana, sans-serif; font-size: small;">By Propulsion Media Labs Talent #20 <a href="http://promedialabs.com/media/Voice-Talent-Demos/20-Co_Von.mp3">Von C.</a></span></span></h2>
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<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/a/ab/AKG_C4000B.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://upload.wikimedia.org/wikipedia/commons/a/ab/AKG_C4000B.jpg" height="320" width="260" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Photo Credit: PFLY CC-BY-SA</span></td></tr>
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<div class="MsoNormal">
<span style="background-color: #cccccc; font-size: 14pt; line-height: 115%;">As a voice
guy, if you have been doing this long enough, sometimes it’s hard to fight
complacency… script after script, session after session. Then, once in a while
you get a script and a chance to interact with the client and you remember what
is at stake. Specifically, when you voice and or produce a radio commercial or
a track for TV, internet or some other medium that we work on as voice people.
I once in a while, actually more often than not, reflect on this as I go about
my daily work. </span></div>
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<span style="background-color: #cccccc; font-size: 14pt; line-height: 115%;"></span></div>
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<span style="background-color: #cccccc; font-size: 14pt; line-height: 115%;">When I started in this business, some three plus decades ago, I
was the dreaded client voice over. That’s what hooked me. I got a real charge
out of being in front of the Neumann. This was all well and good, except as the
client I was shaking in my boots hoping my advertising plan worked as the last
dollar in my bank account was flying out the door toward a radio station’s
coffers. About a week and a half later...to my surprise radio worked, and I
still ate. <o:p></o:p></span></div>
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<span style="background-color: #cccccc; font-size: 14pt; line-height: 115%;"><br /></span></div>
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<span style="background-color: #cccccc; font-size: 14pt; line-height: 115%;">I think
sometimes, you have to step back and remember what it takes to put out dollars
to get yourself enough work to pay the bills. If you never have, imagine the
night sweats as the money flies around between agencies and production houses,
researchers and time buyers just to get the kind of results you need to stock
your refrigerator and pay a few bills. When I step back occasionally and
reflect…I find myself loving this line of work more and more everyday…”they”
say I’m a lucky one because I love my work as I do and have for over thirty years.
<o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 115%;"><span style="background-color: #cccccc;">Maybe… “They”…
are right.</span><o:p></o:p></span></div>
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Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com1tag:blogger.com,1999:blog-1365138587321824953.post-6909266969362295352014-02-07T13:12:00.000-05:002014-02-07T13:12:51.480-05:00Should scripts be in ALL CAPS?<h2>
<span style="color: #282828;"><span style="background-color: #cccccc; font-family: Verdana, sans-serif; font-size: small;">By Propulsion Media Labs Talent #27 <a href="http://promedialabs.com/media/Voice-Talent-Demos/27-St_Alyson.mp3">Alyson S.</a></span></span></h2>
<h2>
<span style="background-color: #cccccc; font-family: Verdana, sans-serif; font-weight: normal;"><span style="font-size: small;">Dear Clients,</span></span></h2>
<div>
<div style="margin-bottom: 0in;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm9.staticflickr.com/8045/8127283172_88df8fb944_o.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://farm9.staticflickr.com/8045/8127283172_88df8fb944_o.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Ph<span style="font-family: Verdana, sans-serif;">oto Credit: <span style="background-color: #fefefe; line-height: 16px; text-align: left;">Sebastiaan ter Burg, CC-BY</span></span></span></td></tr>
</tbody></table>
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">I know you don't mean to
– but writing in ALL CAPS looks and sounds as if some of you are
yelling at me and other Voice Artists. It's unintentional and
apparently is what you learned in “Radio School” according to
every copy writer that does it, but in fact it comes off as screaming
at us. The copy is harder to read. The copywriter at that point says
that he or she has VO people who in fact LIKE the ALL CAPS copy –
but I have yet to meet any VO artist that does. I think it is a VO
artist urban myth.</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">Please for the love of
God and all that is good: STOP WRITING IN ALL CAPS!</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">(See what I did right
there? I wrote in caps for emphasis and it was also me pleading with
you.)
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;"></span><br />
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">Capital letters are
harder to read then standard writing – like how I am writing here.
Or in any book, magazine etc... It is not natural to read in all
capital letters otherwise we would be reading and writing in all Caps
all the time. It is harder to read. And Voice Over Artists read the
copy off the page. We don't memorize copy. We read it off the page.
So in fact you are making the copy more difficult for us to read,
thereby causing undue stress, and then we can't put our attention
onto making the copy filled with all of our magical nuances. We are
unfortunately concentrating on not making a mistake while reading
your ALL CAPS COPY. So in essence, it not only makes our job harder,
it might take longer for us to do our job as well as get to the right
'emotion' in the copy because of screwing up reading it.
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;"><br />
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">Needless to say, when you
write something in CAPS, the person reading it tends to assume you
are yelling at them or making a giant exclamation point. If the whole
script is in caps, how will we discern where to place emphasis? I
assume you do not want us to scream the copy at you.
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;"><br />
</span></div>
<div style="margin-bottom: 0in;">
<span style="background-color: #cccccc; font-family: Verdana, sans-serif;">So
there it is. I take it upon myself for all the VO artists in the 21<sup>st</sup>
century to tell copy writers that some things you learned in “Radio
School” is a thing of the past. It's akin to watching a VHS tape.
It is incredibly passe. And it is definitely one of my (and I will
go as far to say many other VO people's) pet peeves. Most people
prefer to read standard writing and not read everything in CAPS. Yes,
most of us now have the capabilities to convert the formatting, but
that takes an extra few minutes and as we know, time is money. So in
order to make life easier on us VO artists, please DO NOT WRITE IN
ALL CAPS. ;)</span></div>
</div>
Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com1tag:blogger.com,1999:blog-1365138587321824953.post-9760535775261218932014-01-29T10:28:00.000-05:002014-01-29T11:47:45.885-05:00A Tip and a Tribute Thanks to Don LaFontaine<h2>
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;">By Propulsion Media Labs Talent #34 <a href="http://promedialabs.com/media/Voice-Talent-Demos/34-Ja_Jim.mp3" target="_blank">Jim J.</a></span></span></h2>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/en/b/b2/Don_Lafontaine.jpg" imageanchor="1" style="background-color: #cccccc; clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://upload.wikimedia.org/wikipedia/en/b/b2/Don_Lafontaine.jpg" height="200" width="162" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white;">The Voiceover Legend: <br />Don Lafontaine</span></td></tr>
</tbody></table>
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;">I remember early in my career being obsessed with equipment. If I just got "the right gear" my sound would match the big movie trailer guys. I constantly spent money (what little I had at the time) on the latest and greatest gear but never got "that sound". After a tip from a book, I wrote a letter to my voiceover hero Don Lafontaine just to tell him how much I loved his work and how much I admired him.</span></span><br />
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;"><br /></span></span>
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;">I never really expected a reply but a few weeks later, a panicked front desk receptionist transferred a call to me one day and yelled, "I think you need to pick this one up Jim!!!". I picked up the phone nervously and heard, "Helllooo Jimmmm!!!" Don said it in his full out movie trailer voice which floored me in my tracks. </span></span><br />
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;"><br /></span></span>
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;">He was one of the nicest guys. So humble and talked to me for over 30 mins. I finally asked him, "Don? What equipment do you use? What microphone?" This was it!!! I was about to find the missing secret to make me sound more like him. His reply said it all, "Let me tell you Jim. It's not about the equipment, it's about the delivery. I could come right to your tiny radio station studio and sound , more or less, exactly like I would sound in my ABC session that I am about to walk into in 2 mins. Dont worry about the equipment, worry about delivery"</span></span><br />
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;"><br />I will never forget those words from "the man" spoken back many years ago. While I still highly suggest getting a clean and nice quality studio setup, I no longer worry about having my gear MAKE my sound as much as having my gear TRANSFER my natural delivery and sound.</span></span><br />
<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;"><br />Thank you Don and may you continue to rest in peace, Jim.</span></span><br />
<span style="background-color: #cccccc;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #282828; font-family: Verdana,Helvetica,Arial; font-size: xx-small;"><span style="background-color: #cccccc; font-size: 12px;"><br /></span></span>
<span style="background-color: #cccccc; color: #282828; font-family: Verdana, Helvetica, Arial; font-size: 12px;">(For more on LaFontaine's work, check out this youtube video!)</span>Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-60183395912819839282013-08-08T15:50:00.000-04:002013-08-08T15:50:22.569-04:00New TV show on CNBC features both the car and production bizIt’s safe to say that Propulsion Media Labs is inundated with hundreds of projects each month that are courtesy of the retail automotive business: If we’re not churning out a bunch of radio spots, we’re most definitely editing factory footage or filming a local dealer principal on our green screen. In the midst of all of that hustle and bustle, it’s not often we have the opportunity to see either the car or the production biz as part of pop-culture (other than seeing/hearing our some of our finished work during commercial breaks of our favorite programming). That’s no longer the case thanks to a new TV show. . .<br />
<br />
The Profit (airing Monday nights on CNBC) follows entrepreneur Marcus Lemonis as he takes over struggling businesses for a week to help get them back on their feet. It just so happens that the debut episode not only features a New York used-car operation (Car Cash), but also contains a segment in which the Car Cash Marketing Manager was given the task to record a radio spot! See for yourself here:<br />
<br />
<div style="text-align: center;">
<br /><iframe allowfullscreen="" frameborder="0" height="288" mozallowfullscreen="" scrolling="no" src="http://www.hulu.com/embed.html?eid=utefoxpl9l1l8h7nayrkbw&et=2016&st=1911" webkitallowfullscreen="" width="512"></iframe> </div>
<div style="text-align: center;">
<br /></div>
Kudos to Doug at Ultra Sound Rehearsal Studios for being part of the action. . .Can’t beat the free pub on a national cable network. We’ll have to track down Marcus so he calls PML next time!Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-47902534805225693692013-07-24T11:02:00.002-04:002013-07-24T11:06:52.492-04:00Account Manager Lisa Jobs Joins the Propulsion Staff<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
Contact: Corey Dissin<span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span>FOR IMMEDIATE RELEASE</div>
<div class="MsoNormal">
Phone: 610-640-4040</div>
<div class="MsoNormal">
Email: <a href="mailto:coreydissin@promedialabs.com">coreydissin@promedialabs.com</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">PROPULSION WELCOMES NEW
ACCOUNT MANAGER<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;">Account Manager Lisa Jobs
Joins the Propulsion Staff<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Malvern, PA – July 22, 2013</b> – <span style="color: black;">Propulsion Media
Labs is proud to announce that Lisa Jobs is joining their team as an Account
Manager.</span> Lisa
brings over 20 years of professional media sales experience to the company as
an Account Executive at Fox29 Philadelphia, KYW Newsradio and 100.3FM.<span style="mso-spacerun: yes;"> </span>Most recently, she has been an adjunct
professor at West Chester University’s Communications Studies Department
teaching a variety of courses.<span style="mso-spacerun: yes;"> </span>In
2005, she authored and self-published the successful cookbook <b><i><u>Sensational
Stevia Desserts</u></i></b>.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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<a href="http://2.bp.blogspot.com/-NejXLzRnZl4/Ue_sLQfiP5I/AAAAAAAAAME/SkuDbVgogkE/s1600/LisaJ.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="200" src="http://2.bp.blogspot.com/-NejXLzRnZl4/Ue_sLQfiP5I/AAAAAAAAAME/SkuDbVgogkE/s200/LisaJ.jpg" width="156" /></span></a></div>
<span style="color: black;">“I’ve known Lisa for many years, and I’m very excited to have her
on the Propulsion team.<span style="mso-spacerun: yes;"> </span>The sales
experience she brings to the table is going to be a great addition to our
company.” said Chris Craft, Owner and President of Propulsion.</span><br />
<br />
Lisa
is looking forward to getting started and very excited to be back in the media
business again, but with a new twist--on the production side.<span style="mso-spacerun: yes;"> </span>She earned a Master’s of Journalism and
Bachelor of Arts (Communications) from Temple University and resides in the
Main Line with her husband and two sons.<span style="mso-spacerun: yes;"> </span><br />
<br />
Propulsion
Media Labs is a Malvern, PA based audio and video production facility, working
for a national roster of clients over the last 20 years. They provide
commercial post-production, camera-crew services, and voice talent casting.</div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-60306256115271906412013-06-18T15:53:00.000-04:002013-06-18T15:53:24.053-04:00 ATTENTION INTERESTED STUDENTS: Register to attend our two upcoming Intern Expo and Open House events! See the attached.<div class="separator" style="clear: both; text-align: center;">
<a href="mailto:promotions@promedialabs.com" target="_blank"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0qjtrgQjbXatAFp8BodsuWQoEPv-8gQTJImp6Vu6CW4UDSEkLb6XKC8wXllxxBvDmhF_OWSF9kyJRyxwcLmXGVDVRaqiac69UZVwQu7jO3wyCsS4KqthuAbWtkl3Qo9G9AkEFdxVb9Fyj/s640/open+house-01.jpg" width="497" /></a></div>
<br /><!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-47919481847996227602013-04-25T11:02:00.000-04:002013-04-25T11:02:00.634-04:00Then and Now: Spot Delivery<b style="font-family: Verdana, sans-serif;"><span style="color: #1237a5; font-family: "Verdana","sans-serif"; mso-bidi-font-family: Verdana;">THEN</span></b><span style="color: #1237a5; font-family: "Verdana","sans-serif"; mso-bidi-font-family: Verdana;">:</span><br />
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<span style="color: #1237a5; font-family: Verdana, sans-serif; mso-bidi-font-family: Verdana;">Overnight delivery to stations
using Beta SP tapes or via expensive 3rd party digital services that required
specific equipment and added costs. <o:p></o:p></span></div>
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<span style="color: #1237a5; font-family: Verdana, sans-serif; mso-bidi-font-family: Verdana;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmD3YjACQTYH2qN66QcrOb-nk_qMUf60d01TlqoI5RtgjaCBM_RorVLIBBsOY3yoY63l60WTqoWpXiZJXEDxyx1K6EalR7b46vFk0g53L_LAwOs0nUUozVAJoG3myByafDBWgJPl77zWMZ/s1600/spotdelivery+then.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmD3YjACQTYH2qN66QcrOb-nk_qMUf60d01TlqoI5RtgjaCBM_RorVLIBBsOY3yoY63l60WTqoWpXiZJXEDxyx1K6EalR7b46vFk0g53L_LAwOs0nUUozVAJoG3myByafDBWgJPl77zWMZ/s320/spotdelivery+then.jpg" width="320" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;"><b><span style="color: #1237a5; font-family: "Verdana","sans-serif"; mso-bidi-font-family: Verdana;">NOW</span></b><span style="color: #1237a5; font-family: "Verdana","sans-serif"; mso-bidi-font-family: Verdana;">:<o:p></o:p></span></span></div>
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<span style="color: #1237a5; font-family: Verdana, sans-serif; mso-bidi-font-family: Verdana;">Similar to audio, we create high-resolution
MOV or AVI files and upload them via Internet delivery.</span><span style="color: #1237a5; font-family: "Helvetica","sans-serif";"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwIlsLQ1JintxsALWBCcPW_GdkpiAHuRM2qgTwqXxm_Bvze_19R1zquWQQqJZosW7PBXpJel3Fi-SzM56Ay9y-qxUM_1g-FRw5PyMhxH8STAoT4I8bRzL8Lm8jnp7B_xocYwEDDeZGJKdN/s1600/spotdelivery+now.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwIlsLQ1JintxsALWBCcPW_GdkpiAHuRM2qgTwqXxm_Bvze_19R1zquWQQqJZosW7PBXpJel3Fi-SzM56Ay9y-qxUM_1g-FRw5PyMhxH8STAoT4I8bRzL8Lm8jnp7B_xocYwEDDeZGJKdN/s1600/spotdelivery+now.jpg" /></a></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-47391378042430370992013-04-18T09:00:00.000-04:002013-04-18T09:00:05.954-04:00Then and Now: Script Delivery<br />
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<b><span style="font-family: Verdana, sans-serif;">THEN</span></b><span style="font-family: Verdana, sans-serif;">:<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Scripts were either sent to us via overnight
delivery or faxed. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBigH6BmgW_OFL2fag5zTS8_8fQe32ubPdlCcrtyJWoO02CioxUEwsA4mei0wYeLrfIDYuVvgUkvD9Av5gwloBm7YsNyiEVtZg_AbXEnk05Hum-F6DgNrPWl6BsYxj2BMHIfQJbHO2aaAT/s1600/scriptdelivery+then.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBigH6BmgW_OFL2fag5zTS8_8fQe32ubPdlCcrtyJWoO02CioxUEwsA4mei0wYeLrfIDYuVvgUkvD9Av5gwloBm7YsNyiEVtZg_AbXEnk05Hum-F6DgNrPWl6BsYxj2BMHIfQJbHO2aaAT/s320/scriptdelivery+then.jpg" width="319" /></span></a></div>
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<b><span style="font-family: Verdana, sans-serif;">NOW</span></b><span style="font-family: Verdana, sans-serif;">: <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Digital files are delivered to us
via email. <span style="color: #1237a5;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI-llLOIfduncIEJsHP5FYmaE8EIiuTNBW0cxn58nOfL6zTxavED9AsQshwUDH4RLNCf_lm7llmmu9cJukbHEnIxQu-jJ2nSoGdiYxrU98mvRJHIosj74LctqlIb_SYYMKJuP4PND-Aq7o/s1600/scriptdelivery+now.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI-llLOIfduncIEJsHP5FYmaE8EIiuTNBW0cxn58nOfL6zTxavED9AsQshwUDH4RLNCf_lm7llmmu9cJukbHEnIxQu-jJ2nSoGdiYxrU98mvRJHIosj74LctqlIb_SYYMKJuP4PND-Aq7o/s320/scriptdelivery+now.jpg" width="320" /></a></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-90542718807831154492013-04-17T11:31:00.000-04:002013-04-17T11:31:13.129-04:00Kmart “Ship My Pants” Ad: Childish Humor Brings Grown-Up Results<br />
<div class="separator" style="clear: both; text-align: left;">
Some have called it childish, immature, and even
vulgar. The rest of the online world
calls it over 11 million views on YouTube and one of the more successful and
hilarious viral video campaigns to occur in this generation. Kmart’s most recent ad, “Ship My Pants” is
focused around a play on words where “ship” sounds like a much more inappropriate
word. It’s a quick paced ad about Kmart’s
online free shipping with some childish sleight of mouth that is guaranteed to
make any 12 year old boy crack up.</div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/I03UmJbK0lA?feature=player_embedded' frameborder='0'></iframe></div>
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But the
thing is that this ad didn't just hit the funny bone of middle school students. It has lit up the social media world, taking
off from its reveal on April 10<sup>th</sup> to spiral into a massive viral
campaign. It has been shared over 18,000
times on Facebook and has received over 53,000 “likes” on the YouTube video (as
compared to the 2,000+ “dislikes”).
Articles on the controversial ad have appeared CNN, ABC, and USA Today
among many other well-read sites.
Immature humor or not, the fact is this ad got people laughing and, more
importantly, got people talking.<o:p></o:p></div>
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Kmart
took a big risk by doing such an out-of-character ad. No matter how funny or clever, an ad that
breaches the accepted image of a company can have a serious negative
impact. A 30 second dirty word joke is
quite a step out of the family friendly style that Kmart has been known for,
and they have certainly lost some fans from it.
However, the good greatly outweighs the bad here. The risk certainly paid off, showing two
things: that sometimes taking that leap towards edgy and controversial can be
exactly the right move, and that one should never underestimate the simplicity
and strength of a bathroom humor joke.</div>
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Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-90436339434567051542013-04-11T09:00:00.000-04:002013-04-11T09:00:06.562-04:00Then and Now: Video Production<br />
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<b><span style="font-family: Verdana, sans-serif;">THEN</span></b><span style="font-family: Verdana, sans-serif;">: <o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">Propulsion’s first TV spots were produced
using a clunky Avid digital work station. Avid systems tended to be slow
as they required constant rendering.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoR9rpWcUL7k7riC_9Zyq_PwVWe1JgqAIwMbfFzYKhZKfqKOn5h0gb50GePvVju5daCdlLWMy_ftBVUY3sfPP5bpIhkPL9Q8Py6RyXKB_ZOKn_spckz-oTMYrBOIKQxki2d4JuNVo1QvT1/s1600/videoediting+then.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoR9rpWcUL7k7riC_9Zyq_PwVWe1JgqAIwMbfFzYKhZKfqKOn5h0gb50GePvVju5daCdlLWMy_ftBVUY3sfPP5bpIhkPL9Q8Py6RyXKB_ZOKn_spckz-oTMYrBOIKQxki2d4JuNVo1QvT1/s1600/videoediting+then.jpg" /></span></a></div>
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<b><span style="font-family: Verdana, sans-serif;">NOW</span></b><span style="font-family: Verdana, sans-serif;">: <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Verdana, sans-serif;">Propulsion uses Final Cut Pro and
After Effects. These programs have tons of features and a simpler to use format which gets spots done much quicker. It also can process a video at considerably faster speeds and
allows us to use more transitions.<span style="color: #1237a5;"><o:p></o:p></span></span></div>
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<span style="color: #1237a5; font-family: "Verdana","sans-serif"; mso-bidi-font-family: Verdana;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4nBqVIim6uScdQYQLpEKpDbEldTy51T322jSDA-53ynWeJAjt8XnvVzkK58GH9FjGr_H9BVPO9YirbZSoJWPi-p2V2f7dt46Qf7pma8qIPSQIW2poj6GbcFTPFJlTg2vBlvlPO3GVkAFc/s1600/videoediting+now.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4nBqVIim6uScdQYQLpEKpDbEldTy51T322jSDA-53ynWeJAjt8XnvVzkK58GH9FjGr_H9BVPO9YirbZSoJWPi-p2V2f7dt46Qf7pma8qIPSQIW2poj6GbcFTPFJlTg2vBlvlPO3GVkAFc/s320/videoediting+now.jpg" width="320" /></a></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-15044522239720502712013-04-09T09:00:00.000-04:002013-04-09T09:00:01.196-04:00Automotive Web Page Tutorial<span style="font-family: Times, Times New Roman, serif;">Here's <span style="line-height: 115%;">the
last part of our webpage tutorial series! Corey guides you through the new
promedialabs.com one last time, this time through the Automotive Database:</span></span><br />
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 115%;"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/wRhnbWiUwsU?feature=player_embedded' frameborder='0'></iframe></div>
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 115%;"><br /></span></span>Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-74775022300840685002013-04-04T09:00:00.000-04:002013-04-04T09:00:09.535-04:00Then and Now: Audio Editing and Mixing<br />
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<b><span style="font-family: Verdana, sans-serif;">THEN</span></b><span style="font-family: Verdana, sans-serif;">: <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Up until the mid 90’s, radio
commercials were produced using an analog multi-track. A typical 60
second radio spot with more than one music track and multiple SFX/Vocal effects
might take several hours to finish.<o:p></o:p></span></div>
<div class="MsoNormal">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV6TtUvp1k6D1Cv6BE_Vgo3BL3W8ergMBSNw9RJl_WJvKqvteQ1GJvOBqu5FuclTEbUzu5XY5cgQdABLm6cZkP58ien6dSHVZwcJrpQLeGVkRtZUHhGLthNJfZf5nkT-Dmw3wwkRT_oMim/s1600/audioediting+then.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV6TtUvp1k6D1Cv6BE_Vgo3BL3W8ergMBSNw9RJl_WJvKqvteQ1GJvOBqu5FuclTEbUzu5XY5cgQdABLm6cZkP58ien6dSHVZwcJrpQLeGVkRtZUHhGLthNJfZf5nkT-Dmw3wwkRT_oMim/s1600/audioediting+then.jpg" /></span></a></div>
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<b><span style="font-family: Verdana, sans-serif;">NOW</span></b><span style="font-family: Verdana, sans-serif;">:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span style="font-family: Verdana, sans-serif;">Producers use Pro Tools. Radio spots are
created digitally, much like a word processor. This cuts the average
production time to minutes instead of hours.</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifZknCaiKYSXIaWTLbuGZ-VV7phqnyF00LLlcrVxpOf3SEmL83Bd9zM5mI6UNqcVOereq-RwHvAtAGfpNicOsn52iukDHu-8ZJ1FVE1j19ADvCywoh7xATFK0iCHbDIDbLK_dpm40Q6Xpy/s1600/audioediting+now.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifZknCaiKYSXIaWTLbuGZ-VV7phqnyF00LLlcrVxpOf3SEmL83Bd9zM5mI6UNqcVOereq-RwHvAtAGfpNicOsn52iukDHu-8ZJ1FVE1j19ADvCywoh7xATFK0iCHbDIDbLK_dpm40Q6Xpy/s320/audioediting+now.jpg" width="320" /></a></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-5109369412989041872013-04-02T09:00:00.000-04:002013-04-02T09:00:09.831-04:00Video Web Page Tutorial<span style="font-family: Times, Times New Roman, serif;">Corey's <span style="line-height: 115%;">going
to walk you through the Video Database in this week’s promedialabs.com tutorial</span></span><br />
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 115%;"><br /></span></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/ZLCpJG2bkzs?feature=player_embedded' frameborder='0'></iframe></div>
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 115%;"><br /></span></span>Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-50391086352686293282013-03-28T09:00:00.000-04:002013-03-28T09:00:06.215-04:00Then and Now: Audio Dubs<br />
<b><span style="font-family: Verdana, sans-serif;">THEN:</span></b><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Copies of finished radio
commercials were dubbed from reel to reel. The most we could accomplish
were three at a time. This was very time and labor intensive, especially
for national spots that would require 100 copies or more. We would then
have to prepare overnight delivery shipments to get the finished spots to the
client/stations.</span></div>
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<b><span style="font-family: Verdana, sans-serif;">NOW: <o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;">With just a couple mouse clicks, we
can email an MP3 of the spot, or upload to our FTP site.<span style="color: #1237a5;"><o:p></o:p></span></span></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-74934276447251219452013-03-26T09:00:00.000-04:002013-03-26T09:00:03.195-04:00Audio Web Page TutorialHere's another tour of the new promedialabs.com, this time taking a look at the Audio web page<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/8QS7DJ4V-Ew?feature=player_embedded' frameborder='0'></iframe></div>
<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-68430128252293840482013-03-21T09:00:00.000-04:002013-03-21T09:00:14.539-04:00Then and Now: Audio File Delivery <h3>
<span style="font-weight: normal;"><span style="font-family: Verdana, sans-serif;">A quick glimpse into the past and present of how we get work done at Propulsion</span></span></h3>
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<b><span style="font-family: Verdana, sans-serif;">THEN: <o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;">ISDN<o:p></o:p></span></div>
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<span style="font-family: Verdana, sans-serif;">The voice talent would dial into
our Telos Zephyr unit. These calls were expensive and sessions could only
be done one at a time in real time. <o:p></o:p></span></div>
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<b><span style="font-family: Verdana, sans-serif;">NOW:<o:p></o:p></span></b></div>
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<span style="font-family: Verdana, sans-serif;">Audio is sent to us via MP3, WAV or
AIFF on the web thanks to low cost high speed internet.<span style="color: #1237a5;"><o:p></o:p></span></span></div>
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<br />Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-44589302232392937552013-03-19T10:35:00.001-04:002013-03-19T10:35:13.245-04:00Talent Web Page Tutorial
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<span class="usercontent"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Propulsion’s Vice
President and General Manager Corey Dissin is your virtual tour guide through
the Voice Talent web page on the new promedialabs.com </span></span></div>
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<span class="usercontent"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">http://www.youtube.com/watch?v=Ldw2I6a8nzM</span></span></div>
<span class="usercontent"><span><br /></span></span><br />
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Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-24858974905691747182013-03-11T10:24:00.000-04:002013-03-11T10:24:39.661-04:00See how Coca-Cola's commercials have grown up over the years...1950's<br />
<div class="separator" style="clear: both; text-align: center;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/QN_UqvcynYw/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/QN_UqvcynYw&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://www.youtube.com/v/QN_UqvcynYw&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
<div>
1960's</div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/TIdUFv0tJgM?feature=player_embedded' frameborder='0'></iframe></div>
<div>
1970's</div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/GAgh86j5alI?feature=player_embedded' frameborder='0'></iframe></div>
<div>
1980's</div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/ZUEEBOSUiSc?feature=player_embedded' frameborder='0'></iframe></div>
<div>
1990's</div>
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<div>
2000's</div>
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<div>
2012 Campaign</div>
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Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-50994962353058437392013-03-05T11:05:00.001-05:002013-03-05T11:09:02.800-05:00Video Editor and Shooter Michael Edwards Returns to the Propulsion Staff<!--StartFragment-->
<br />
<span style="text-align: left;">Contact: Corey Dissin FOR IMMEDIATE RELEASE</span><br />
<div class="p2" style="text-align: left;">
Phone: 610-640-4040</div>
<div class="p2" style="text-align: left;">
Email: coreydissin@promedialabs.com</div>
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<br /></div>
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<br /></div>
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PROPULSION MEDIA LABS ADDS VETERAN VIDEO EDITOR</div>
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<br /></div>
<div class="p2" style="text-align: center;">
Video Editor and Shooter Michael Edwards Returns to the Propulsion Staff</div>
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<br /></div>
<div class="p2" style="text-align: left;">
<b>Malvern, PA – March 5, 2013</b> – Propulsion Media Labs announces a new, but familiar, member to its production team: video editor Michael Edwards. Edwards brings with him over 10 years of experience in the video production field. A graduate of the Art Institute of Philadelphia, Edwards helped establish Propulsion’s video production department in 2003, and worked as Senior Video Editor with them until leaving in 2008 to hone his editing skills elsewhere.</div>
<div class="p1" style="text-align: left;">
<br /></div>
<div class="p2" style="text-align: left;">
Now back after 5 years, Michael is excited to be back in the Propulsion fold. “I feel like I never left. We’re busier, that’s for sure, but the atmosphere, the people… it’s all the same. I’m really excited to be back.”</div>
<div class="p1" style="text-align: left;">
<br /></div>
<div class="p2" style="text-align: left;">
The addition of Edwards now gives Propulsion its 4th video editor to go along with its 3 audio producers. It also gives Propulsion another shooter, both on location and in-studio.</div>
<div class="p1" style="text-align: left;">
<br /></div>
<div class="p2" style="text-align: left;">
“I can’t tell you how happy I am to have Mike back,” says Chris Craft, President and owner of Propulsion. “He was such a key member of the team while he was here before, and will be even more so now. His eye for production, his talent, his speed, and most importantly, his personality and sense of humor is an asset that adds to the company chemistry.”</div>
<div class="p1" style="text-align: left;">
<br /></div>
<div class="p2" style="text-align: left;">
The hiring of Edwards is the second recent addition to the Propulsion team, along with the acquisition of new production equipment and a brand new, redesigned website.</div>
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<br /></div>
<div class="p2" style="text-align: left;">
Propulsion Media Labs is a Malvern, PA based audio and video production facility, working for a national roster of clients over the last 20 years. They provide commercial post-production, camera-crew services, and voice talent casting.</div>
<!--EndFragment-->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-82999327293123645442013-02-04T10:13:00.003-05:002013-02-04T10:19:29.797-05:00Propulsion reveals PED use on web<div class="separator" style="clear: both; text-align: center;">
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Contact: Corey Dissin FOR IMMEDIATE RELEASE</div>
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Phone: 610-640-4040</div>
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Email: <a href="mailto:coreydissin@promedialabs.com">coreydissin@promedialabs.com</a></div>
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PROPULSION MEDIA LABS
LAUNCHES NEW WEBSITE FOR 2013</div>
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Newly designed
comprehensive website with targeted samples and searchable database of over
1,000 audio and video samples</div>
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<a href="http://www.promedialabs.com/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMKNDEubnzUmcftCaXbnpO4pHdPpVu5pYL6q3jrrlds5kUAyzF792T4I4VKbtaXjxyyH2PyDGp-LCpI2VH16SfCp2nfDVwxD4ztLSwKeZnWXyBNvxy23NLEN-fa7qW1dWoEi6O2aVgdy52/s320/newsite.jpg" width="295" /></a></div>
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<b>Malvern, PA – February 4, 2013</b> – Propulsion Media Labs announces a total redesign and
restructuring of its website which is now live on the internet. The first
major website overhaul since 2007, the new Promedialabs.com features over 1,000
audio and video samples sorted by industry and style in a user-friendly,
searchable database. TV and radio commercial samples are broken down by
industry categories such as restaurants, furniture stores and sports events,
and by style categories like upscale, funny, clever and hard-sell.<span style="font-family: Verdana;"><br />
</span> <span style="font-family: Verdana;"><br />
</span>Known as a broadcast production leader in the retail automotive
advertising world, Propulsion devotes a special section on the upgraded website
to that portion of its client base with a huge library of spot samples sorted
by every automobile manufacturer and spot style. <span style="font-family: Verdana;"><br />
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</span>“We constantly get requests from clients and prospects looking for
recent work we’ve done. They want to see specific samples of spots we did
for places like lawyers, banks, fitness centers, etc.,” said Chris Craft,
President and Owner of Propulsion Media Labs. “Our goal was to simplify
the process for folks, and give them access to a huge amount of content right
at the tip of their fingers online.”<span style="font-family: Verdana;"><br />
</span> <span style="font-family: Verdana;"><br />
</span>Additionally, the revamped website introduces 6 new voice talent signed
to what Propulsion brands as “The Top 100 Most-Qualified Non-union Voice talent
in the Country.” As with the commercial samples, the talent audio
snippets are categorized for easy reference.<span style="font-family: Verdana;"><br />
</span> <span style="font-family: Verdana;"><br />
</span>Propulsion Media Labs is a Malvern, PA based audio and video production
facility, working for a national roster of clients over the last 20 years. They
provide commercial post-production, camera-crew services, and voice talent
casting.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-4813333540809302832012-09-12T13:05:00.000-04:002012-09-12T13:58:43.012-04:00 BEFORE AND AFTER: 6ABC Accuweather Promo<span style="font-size: large;"><span style="font-family: Verdana, Helvetica, Arial;"><span style="font-size: 13.5pt;"><u></u>See (and hear) how the team at Propulsion Media Labs was trusted to do the sound design for these very slick “Minority Report” style visuals created by the 6ABC promotions department. BEFORE and AFTER versions are below.</span></span></span><br />
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6ABC Promo Before (NOT FINAL):<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/m1PvJAqvlas" width="560"></iframe>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGT45fSOkAbNszmYWiKLrcQ6VKtU66e7CXi76CnBPs4xDXhmUj6O79rPLLnrYObbVhZrNrRV9cQ_wFI0Tgxthuw_gUAnwuLcI3T44NQeQ49uq4pcU3c9K8jPRsT47CxnVKsIOqnsnoRLl/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
6ABC Promo After:<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/XdvyjqxnLj0" width="560"></iframe>
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Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-84223208740978537592012-08-31T12:30:00.000-04:002012-08-31T12:30:04.494-04:00Propulsion Hall of Fame Inductee #8: “The Sopranos – Season #2 Premiere” for HBO (1999)<iframe frameborder="no" height="166" scrolling="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F58000869%3Fsecret_token%3Ds-rQZIp&show_artwork=true&secret_url=true" width="100%"></iframe>
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<span class="Apple-style-span" style="font-family: Verdana, Helvetica, Arial; font-size: 14px;">It was just reported last week that several of the stars of HBO’s hit series “The Sopranos” will be reuniting to take part in a new movie on Nickelodeon called “<a href="http://blog.zap2it.com/frominsidethebox/2012/08/sopranos-cast-members-reunite-for-a-nickelodeon-movie.html" target="_blank">Nicky Deuce</a>”. This announcement jogged our memory to 1999 when HBO called upon Propulsion (then still called Paul Turner Productions) to produce a series of regional radio spots promoting the season two premiere of the Sopranos. The spot at the link below ran in the Baltimore market. <a href="http://www.promedialabs.com/voice_clips/63-st_jon-06.mp3" target="_blank">#63 Jon S</a> is the announcer.</span>Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0tag:blogger.com,1999:blog-1365138587321824953.post-77122508993606902332012-08-24T12:15:00.000-04:002012-08-24T13:07:54.636-04:00Propulsion Hall of Fame Inductee #7: “Drop-In” for Halftime Beverages (2003)<iframe frameborder="no" height="166" scrolling="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F57424152&show_artwork=true" width="100%"></iframe><br />
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<span class="Apple-style-span" style="font-family: Verdana, Helvetica, Arial; font-size: 14px;">Everyone remember the big opening ceremony production from this Summer’s Olympics where <a href="http://www.youtube.com/watch?v=1AS-dCdYZbo&feature=related" target="_blank">James Bond and Queen Elizabeth “dropped” in from a plane</a>? Well would you believe that the team at Propulsion did something similar for Halftime Beverages 9 years before? Take a listen to this spot as Britain’s #1 secret agent discovers the best place to buy beer by “dropping in” at this New York beverage retailer. <a href="http://www.promedialabs.com/voice_clips/51-ri_chris.mp3" target="_blank">#51 Chris R</a> lends his vocal acrobatics to impersonating 007 while <a href="http://www.promedialabs.com/voice_clips/19-ca_kelli-06.mp3" target="_blank">#19 Kelli C</a> assists as the announcer.</span>Propulsion Media Labshttp://www.blogger.com/profile/05757012379890657438noreply@blogger.com0