Propulsion Media Labs

A New Standard of Definition- Why Advertisers Will Embrace HD Video as the Latest Trend in Television Ad-Space

2012-02-20T14:18:00.001-05:00

For anyone who hasn’t been keeping track,nearly three quarters of households in America now have a high-definitiontelevision, and are enjoying high-definition programming on a regular basis. Asalways, television ads have been a successful means for promoting andadvertising a product. Unfortunately, for those still producingstandard-definition television ads, their product may be quickly dismissed byconsumers.

Having grown in popularity over the past fewyears, HD television is quickly becoming the standard for broadcastprogramming, with most audiences today being able to differentiate between thetwo formats. So why haven’t advertisers begun to produce HD ads? With an eyefor digital detail, consumers more than ever are recognizing SD ads during a HDbroadcast, and it’s leaving them with a bad impression.

According to a study done by the digitalmedia-services company DG and research firm Kantar Media, results show thatretention for HD spots were 18 percent higher than for standard-def spots. Notonly do HD ads retain a consumer’s attention longer, but they also reflect aperception of quality regarding their product. When consumers watch an ad airedin SD, they are left questioning the very quality of the product. Being said,any marketer who decides to air a SD ad for their product may in fact bewasting millions in ad space for an inferior presentation.

In a world of polished presentation and highstandards, it seems standard-def programming is falling by the wayside. Inorder to keep up with an ever demanding and critical consumer, high-definitionad space will become the new standard of definition.

-Joseph Mountz

Commercials in 2022: The Year of the Consumer

2012-02-13T17:05:00.001-05:00

With the help of suchlocation-based technologies such as Foursquare, people everywhere are leavingdigital trails of where they been and who they were with from their smartphones. For many, it is a fun way to interact with other friends and contributeto the ever-growing social media climate. For marketers and ad agencies, it meansknowing what to advertise to you and when.

In such films as StevenSpielberg’s Minority Report, similartechnologies are depictedthat direct ads in the mall towards those passing by,scanning their pupils for identification. Although an extreme depiction of the future, are we really that far off?For a second, allow me to transplant myself to 2022, and describe a day inwhich these location-based technologies are being utilized, and governing ourdaily lives.

My day begins with an alarm on my cell phone. Having checkedinto my house location and my work location, I am automatically awakened withenough allotted times for my morning commute, including the option to stop atmy favorite café for coffee. Also, having established a predictable routine formyself, offers that I would be inclined to use that day are sent everymorning.

By now, the act of checking inhas become obsolete; stores now have kiosks that scan the information from oursmart phones upon entering a store, similar to the security partitions that existtoday. Then, during my morning commute my phone will alert me of the variouscafes in route that my profile would lead to believe I would enjoy.

While driving, I pass numerousbillboards. Outside of the vehicle, these billboards are blank. However, insidethe vehicle, these boards come to life through my windshield, and speak to me asI drive, suggesting this restaurant or that product. Also, our phones aren’tthe only medium for which these ads are presented. Our cars, computers, andeven televisions will be used to deliver the advertising to us. Our cell phoneswill serve more as GPS trackers, profiling our locations throughout a givenday.

Once at work, I am contentlyproductive until lunch. Upon approaching this hour, I begin to receive specialsand coupons from businesses around the area, enticing me to choose them for lunchthat particular day. Similarly, at the end of the work day, I am bombarded withHappy Hour Specials for bars that are on my commuter route.

Having survived the day thus far,I return home for the evening. It’s soon dinner time, so again, come the adsfor local restaurant and even recipe ideas with where to find said ingredients.

After dinner, I begin to watchsome television. In between the scheduled programming, is when the customizedads air. There is not one commercial presented, that my profile would have not indicatedwould pertain to me. Each individual will have customized commercials targetedspecifically towards him or her. And if two individuals are watchingtelevision, the ads will cater to both parties, without the other’s adscontradicting their own.

Eventually, I go to bed, only tostart the next day the same exact way again. For the time spent sleeping willbe the only way to escape from the omnipresence of advertising, for the timebeing at least.

For now, I will be moreproductive, and I will consume.

- Joseph Mountz

Super Bowl commercial hints at Samsung vs. Apple

2012-02-08T09:23:00.000-05:00

As those of you who watched this year’s Super Bowlcommercials may have noticed, Apple failed to show an ad this year. The reason why this is notable isbecause Apple made arguable one of the most famous Super Bowl commercials ofall time in 1984. The famous ad promoted the first Macintosh by boldlychallenging the competition with an ominous promise.

This year, however, Samsung capitalized on Apple’s absencewith a commercial for the Samsung Galaxy Note that takes a jab at Apple’siPhones. Actually, Samsung hasbeen producing commercials like this one for a while now, but the Super Bowlhas given them a national stage on which they can continue this campaign. Youcould say that Samsung is now boldly challenging Apple with fun-filled teasing.

As an article on mashable.com points out, this is smartmarketing on Samsung’s part and Apple’s counter (if they make one) may betelling for Apple’s future after sadly losing Steve Jobs last year. What we maybe witnessing is the start of a true rivalry between these two hardwaremanufactures much in the same vein as Apple’s previous rivalry with Microsoft.

[To see the original article yourself, click on thefollowing link: http://mashable.com/2012/02/06/why-didnt-apple-advertise-during-super-bowl/]

Have your own opinion on Apple’s lack of a Super Bowlappearance? Have an opinion on Samsung’s Super Bowl commercial? Leave a commentor post on our Twitter or Facebook pages to let us know what you think.

The Buzz about Super Bowl Sunday Ads

2012-02-06T12:46:00.000-05:00

From all of the car advertisements to the “Sexy and Naked” M&M’s, this years Super Bowl commercials were just another reason, besides the game of course, as to why people were glued to their televisions this past Sunday. These days, whether you are a sports fan or not, people are looking forward to the advertisements just as much as they are to the rivals playing on the field. Bathroom break? Going to get more food? You are better off doing that during the game, rather then during a commercial!

According to NBC, advertisers were paying on average $3.5 million for a half minute spot during the game, which is about a half million more than the average cost of a spot during the 2011 Super Bowl. So was it worth it? About half of the commercials were released for viewers to watch online days before the game, and had been viewed millions of times. Do advertisers really need to spend the money for the 30 second spot if their just going to release them online before with no “anticipation” for the best commercial shown on game day?

Either way, the important thing to notice is that the Super Bowl has turned into much more than just a sporting event. These advertisements are to sell their product as well as entertain their audience. Each year the biggest question following the Super Bowl is what commercial was the “best?”

What was your favorite Super Bowl Commercial of 2012?

Check out a complete list of the commercials here: http://mashable.com/2012/02/06/super-bowl-2012-commercials/

And go on our Facebook page to vote for your favorite!

http://www.facebook.com/PropulsionMediaLabs

Blair Danial

Intern

West Chester University

Press Release: New Year New Gear

2012-01-05T16:07:00.002-05:00

Contact: Corey Dissin FOR IMMEDIATE RELEASE

Phone: 610-640-4040

Email: coreydissin@promedialabs.com

PROPULSION MEDIA LABSANNOUNCES STUDIO AND EQUIPMENT UPGRADES FOR 2012

New Camera, Teleprompter AndA Green-Screen Shooting Studio Are Now Available For 2012

Malvern, PA – January 5,2012 –Propulsion Media Labs is announcing upgrades to their shooting equipment andstudio. Propulsion’s recentpurchase of the Sony NEX-FS100 Super 35mm HD camera will bolster their currentstockpile of shooting gear, and also allow for 2 camera shoots with theirexisting Sony HVR-Z1U camera. Additionally, Propulsion now offers an Ikan 15” LCD teleprompter that isavailable for location and in-studio shoots.

Oneof Propulsion’s production studios also received a dramatic facelift. An 8’ x 10’ Chroma Key wall has beenconstructed on premises and is available for use in its 200 square footshooting studio.

“We’rereally excited about our recent upgrades,” said Chris Craft, President andOwner of Propulsion Media Labs. “It brings our shooting service and the quality of our production, bothhere in-studio and on location, to a whole new level.”

PropulsionMedia Labs is a Malvern, PA based audio and video production facility, workingfor a national roster of clients over the last 20 years. They provide commercialpost-production, shooting services, and represent the 100 most qualifiednon-union voice talent in the country.

New Year New Gear

2012-01-05T14:51:00.003-05:00

New Year, New Gear - Propulsion Media Labs

Click the image to view the trailer!

Help I'm over-stimulated

2011-11-16T14:26:00.001-05:00

If there is one piece of advice I could give advertisers targeting my generation (Generation Y or Generation Z, depending on your definition), it would be this:

Keep it simple.

Honestly. Just cut the crap. Generation Y/Zers have grown up on the internet. We have been bombarded with flashy visuals, tricky marketing tactics and persuasive lingo since before we could even use a toilet. The result? Overstimulization and de-sensitization. There is a limit to “bigger and better”, and I believe my generation has reached a plateau where the hype is no longer impressive.

This is precisely why one pharmecutial company, help®, is trying out a new marketing approach, calling itself “a drug company that promises you less.”

help® produces over-the-counter medications without the artificial dyes, extra ingredients and confusing names. It employs minimalistic marketing techniques from its website layout to advertisements to product packaging. Product labels include “help I have a headache”, “help I can’t sleep” and “help I have a blister” – simple, straightforward names that tell you exactly what the drug does.

A new ad for help®’s “Take Less” campaign really embodies this marketing approach by employing visually simplistic techniques such as stop-motion animation, primary colors, and limited limited dialogue.

Personally, I think help®’s advertising strategy is refreshing and appealing and believe other companies would be wise to follow suit.

Sony Gets Romantic (in 3-D!)

2011-11-09T15:07:00.000-05:00

Watch the full ad here

Sony just spent almost a year making a commercial to advertise its 3-D televisions. “Two Worlds” features a man and a woman who, after spotting each other across a busy street, walk through exploding plate glass windows to fall into each others arms.

Cute.

The short clip is an attempt by Sony to “showcase 3-D in a way that [doesn’t] involve flying cars or cowboys coming out of the screen,” Nils Leonard, executive director at Grey London, said. Grey London is the UK-based advertising agency Sony hired to take charge of the project. The idea was to create an advertisement with romantic, emotional appeal, unlike most 3-D TV ads.

Did I mention this spot also features books flying violently off shelves and and desks propelling into the air as the couple walks toward each other? Or that the cars parked on the street levitate upwards as a romantic poem is voiced-over?

Practically spells romance.

Although production company Spy Films deserves some hat-tipping for the technical quality of this spot, I have to question the thought process behind the clip’s premise. It’s great that Sony and Grey want to target a more tender, dare I say female, audience with this approach, but tell me when in The Notebook it would be appropriate to insert exploding desks and books?

3-D pretty much works for one genre: Action. So unless there is a way for Ryan Gosling’s body to literally come out of the television, bring on the cars and cowboys.

Tech Wars

2011-11-08T15:29:00.001-05:00

The first Star Wars moviecame out in 1977. 34 years later,we are amidst a real-life technology-driven war that despite having no clear good vs.evil, has some uncanny resemblances to Lucas’ famous films. In the battle of smart phones andtablets, it’s Apple vs. everyone else, which brings me to my first comparison:the use of an Android army.

Motorola and Samsung arejust two of the companies using Android-powered smart phones to compete withApple’s iPhone. In the world oftablets, the new Android-powered Kindle Fire has been has been hailed the firsttrue competitor of the iPad. Thereseems to be a common theme of Andriod devices: they’re black. Now what color do you typicallyassociate with Apple? This blackvs. white dichotomy has been a metaphor for good vs. evil in countlessstories. Yes, including Star Wars.

A final similarity betweentoday’s technology wars and the Star Wars saga happened earlier this Fall: thedeath of a leader. The simpleclothing, white beard, and thinning hair are characteristics of bothJedi-leader Obi-Wan Kenobi and Apple-leader Steve Jobs. However, the physical similarities gobeyond physical appearance. Andlike Obi-Wan, I expect Jobs’ impact to transcend death as his innovations andphilosphies continue to guide Apple.

When you’re looking topurchase your next (or first) smart phone or tablet, may the force be with you!

Part 16 of PML’s: How does a Voice Talent Prepare for a Session?

2011-11-03T10:38:00.005-04:00

We asked some of our top 100 voice talents to find out how theyget ready for a voice session. Here is what Ben B. says...

When I receive copy,the first thing I do is read it to myself in silence. Then I read it at a whisper, followed by readingit in a soft voice using my interpretation. Once I've completed these steps, I know I'm readyto attack the copy/script at full force. Most of the work I do for Propulsion Media Labs is RetailAutomotive, and most of that is "hard sell". So, I give my best at full strength. I also need to check for words (ie..town names,dealership names, etc.) that I'm not sure how to pronounce. If need be, I contact Pro Media and ask thewriter for assistance on those words. This prevents the producer from having to send the Voice Over backto me for revisions.

Also, don't forgetthat your routines are just as important...Like my cup of coffee or roomtemperature water for my voice...occasionally some sweet tea (since I am fromthe South).

More responses from other talents are coming soon!

McVision

2011-10-27T11:47:00.002-04:00

Would you like some carefully targeted, exclusive television programming with your fries?

This month, the McDonalds fast food chain announced the launch of specialty TV programming that will be available to its dine-in customers and will be customized to target specific locations. The McDonalds channel will feature news reports, television shows and entertainment features, and is projected to reach 18 to 20 million people per month. McDonalds plans to launch the project in several California locations this Spring and eventually implement it across the country.

McDonalds television is a smart corporate move because it will draw customers to the fast-food locations as well as increase the viewing audience for local programming and ads. And now, we Americans can finally chow down on 1,000 calorie Big Mac meals without having to expend the energy it would take to talk during our meal. If there’s one thing I like while over-dosing on artificial meat and cheese products, it’s getting sucked into entertainment programs specifically designed to allow me to boost their Nielsen ratings.

by Emilie Eastman, Intern 2011, Propulsion Media Labs

http://www.reuters.com/article/2011/10/17/us-mcdonalds-idUSTRE79G6AZ20111017

http://articles.latimes.com/2011/oct/17/entertainment/la-et-mcdonalds channel-20111017

What is PML Dressing Up As For Halloween?

2011-10-25T09:23:00.001-04:00

With the characters we have here at Propulsion Media Labs, you are sure to find some out of the ordinary costumes for Halloween. However, there is one classic trick-or-treater like Office Manager Susan who will be a witch. Senior Account Coordinator Mike, in order to keep his beard, will be NOT Waldo.

Going down to the audio studios; Scott is putting on a few pounds to play the part of Santa Claus. Then Tom wants to be a REALLY good Ghostbuster, or V from “V for Vendetta.”

The most creative costumes for this Halloween season, not surprisingly, came from our Video Producers. Matt would like to dress up as a zombie storm trooper, while Andrew is going to be a character from the shows “Storage Wars” or the hit series “Toddlers and Tiaras’.”

Now that's scary

Written By:
Justin Kaufmann
Fall 2011 Intern
Temple University

Things You Won’t Need or Own by the Year 2020

2011-10-21T11:23:00.005-04:00

DVD Player: The DVD playerhas the same fate as the VHS. Blue-ray technology may extend the life of physical DVDs, but why carryaround and store discs when you can have electronic copies of your favorite moviesand shows or you can stream them?

E-Reader: Why carry around aNook or Kindle that essentially has one function when tablets of the same sizecan do infinitely more cool things? Unless e-readers become very cheap, they will enter the black hole of obsoletetechnology as tablets become more refined.

Text Books: The days ofcarrying around twenty-pound book bags will soon be over. The future college and high schoolstudents will access their calculus, economics, and Spanish readings on theirtablets.

GPS: Your Garmin or TomTomis on its way out the door, and faster than you may think. As more and more people own smartphones with equally good or better GPS functioning, there is no need for aportable GPS. Also, expect GPS tobecome standard in cars within the next ten years.

Digital Cameras: The newiPhone 4s has an 8 megapixel camera that captures 1080p HD video. Don’t know what that means? Crystal clear high-definition qualitybetter than today’s lower-end digital cameras. From here, the smart phone camera will only improve. So unless you’re into more advancedphotography and high-end cameras, you’ll be using the pencil-thin smart phonethat allows you to share instantaneously.

Video game systems: Thefuture of gaming will be part of your television or cable/digitallibrary/streaming/video game box.

mp3 Player: Like the GPS anddigital camera, there is really no need for mp3 players when smart phones havethe same capabilities and much more. New technologies such as the cloud eliminate any issues with storingdata. If you haven’t alreadygotten rid of your iPod, it will be dying in the back of one of your drawerspretty soon.

Cars and airplanes: Expertspredict the invention of teleportation by 2020. Just kidding.

Alex Campbell

Intern

University of Delaware

Any Publicity is Good Publicity?

2011-10-14T11:20:00.001-04:00

Say you’re an advertising or marketing executive and you’re looking to get more people to buy your product. The first idea to cross your mind probably isn’t “Let me get people to hate this product!” It’s counter-intuitive right? Selling products by turning people off? That’s where you may be wrong!

A slew of products have benefitted from boycotts! One product of controversy lately has been Ben and Jerry’s new limited-edition flavor “Schweddy Balls.” This flavor gets its name from a Saturday Night Live skit in which Alec Baldwin plays Pete Schweddy, a bakery owner who makes many ball-shaped treats. The sketch’s famous phrase is “no one can resist my Schweddy Balls.” SNL-enthusiasts and general pranksters alike appreciate the double-entendre name, but some more conservative customers found it appaling. One website boycotted this product and got such media coverage that the ice cream actually became more famous AFTER it was boycotted.

This type of phenomenon happens all of the time: a certain issue is relatively unknown, and then a protesting group makes such a ruckus that it brings the issue to a highly public spotlight. This makes me think, if people hate a product, maybe they should just ignore it so it goes away? By making a big deal out of it, they are bringing it more attention, and may be selling more of said product.

Check out this humorous article that explains further:

http://adage.com/article/the-media-guy/brand-benefit-boycott/230270/

Emily Levy,Intern
La Salle University
Communication and Art History

Google: They Grow Up So Fast

2011-10-12T09:16:00.005-04:00

This past September Google officially became a teenager. Google, like a human, is growing into a teenager with an attitude, social skills, and a more competitive edge. It also thinks it knows everything. As it is growing in age, Google is growing as a company. When Google was born it had just one employee. In 13 years they have almost 30,000 employees.

Since Google’s birth, it has been innocently shutting down other engines like Magellan and InfoSeek. But will it get a little sassier to try and shut down Bing? Only time will tell. Although Google’s attitude may begetting a little feisty, it is trying to become more social.

In June, Google launched a trial run of Google+, a social network. They say it is safer than Facebook because there are levels of friendship. According to Google,“putting everyone under the ‘friends’ label hurts the ability to share. It becomes sloppy, scary, and insensitive.” Google+ has just been released for public use in September. If all goes well, they may be going following Apple’s path of taking over the world.

Along with trying to outshine Facebook, Google seems to be trying to take over Microsoft Office. Google has a feature called Google Docs,a free online combination of Microsoft Word, Excel, and PowerPoint. Although it has been out for a while, it has become increasingly popular. You can share your documents with others, chat in real time with others viewing your document, and publish online.

With all this improvement in a fairly short amount of time,who knows what goodies Google has in store for it’s first year as a “young adult”. Will it blossom and grow even larger? Will it become more accurate in finding what you’re searching for? Will it get more aggressive in its competition with Bing? Will it become a social butterfly? No one quite knows yet. We will just have to wait these next 365 days to see what happens.

Part 15 of PML’s: How does a Voice Talent Prepare for a Session?

2011-10-10T17:08:00.001-04:00

We asked some of our top 100 voice talents to find out how theyget ready for a voice session. Here is what Nick S. says...

“To prepare, the firstthing I do is get very familiar with the copy. It's very important tounderstand the copywriter's intention. I read it aloud a few times to besure I understand how one phrase or sentence flows into the next so I caninflect properly. A misplaced inflection can weaken the power of goodwriting.

The second thing is tochoose an "attitude" for the performance. If it's astraightforward 30 second "announcer sell" radio spot, this is prettysimple. I let the copy determine my energy level, identify the powerwords and let it fly!

For those commercials ornarrations that demand a natural, conversational non-radioy performance, theprocess is quite different because it requires more than just giving it a goodradio read. What is my attitude going to be? It could be friendly,reflective, enthusiastic, tender, fearful, comforting, reassuring, excited,persuasive....any number of choices.

This is where actingcomes in. Once an attitude is chosen, I try to infuse myself with thatfeeling so that it informs the texture and character of my delivery. Itis not easy and after many years I still strive to get better at the wholeprocess.”

More responses from other talents are coming soon!

A Shift Toward Product Placement

2011-10-06T12:48:00.000-04:00

Have you ever noticed that your favorite television or moviecharacter drinks a certain soda or drives a certain car? Perhaps you have noticed the guys fromEntourage sharing a few bottles of Budweiser, Phil from Modern Family drivinghis kids to school in a Toyota, or even the big Gillette sign overlookingAtlantic City in Boardwalk Empire. These are all examples of product placement. These products, which viewers are able to buy in real life,are not placed in shows and movies by accident. Companies pay to feature their products in television showsas a different method of reaching the audience than the standard televisioncommercial. Because new technology(DVR, on demand, and the internet) allows viewers to fast forward throughcommercials, product placement has become more prevalent in recent years.

That’s not to say product placement is a new phenomenon. In fact, it’s quite the opposite. I’m sure you remember E.T.’s favoritecandy. James Bond wasn’t cruisingon the cliffside road in a generic automobile, was he? And in the notorious Seinfeld episode,it was a certain type of mint that Kramer famously dropped into a patientduring surgery. So next timeyou’re laying on your couch watching TV or at the local theater catching aflick, think to yourself: am I being advertised to right now?

Alex Campbell, Fall 2011 Intern, University of Delaware

DID YOU HEAR??

2011-10-05T14:47:00.000-04:00

Obama is not an American.

Facebook is going to start charging its users.

Apple makes the best computers.

What do all of these statements have in common?

The answer can be found in the Echo Chamber Effect.

The Echo Chamber effect is responsible for YouTube videos that “go viral”, for the success of online advertising, and for the popularity of certain brands.

Just what IS this mind-altering, crowd-swaying effect?

Webster’s Online Dictionary describes the Echo Chamber as “any situation in which information, ideas of beliefs are amplified or reinforced by transmission inside an ‘enclosed’ space.”

In plain English, this means that when rumors, slogans or ideas start circulating within a group, they become more believable and widely accepted. The more you hear that Apple makes the best computers, the more likely you are to believe it.

This ties into the concept of “Brand Familiarity” – the idea that consumers are more likely to buy products they have seen/heard of multiple times.

Social Media creates an ENORMOUS, ready-made echo chamber for advertisers to tap into and take advantage of. Facebook, for example, is basically a giant database of potential consumers/clients ready to be contacted. This is why so many companies have decided to use Facebook as a major tool in their marketing campaigns. In the past, it has been a free and relatively easy way to reach consumers. Unfortunately, I’ve heard Facebook is going to start charging its users soon.

Part 14 of PML’s: How does a Voice Talent Prepare for a Session?

2011-09-30T14:23:00.001-04:00

We asked some of our top 100 voice talents to find out how theyget ready for a voice session. Here is what Kelli C. says...

“Preparing for a recording session first begins with the time ofyear we are

in! Considering that I work from my home studio and have children,I need to

make the proper adjustments when it's session time! During the summer, that

consists of making sure my studio surroundings are nice and quiet!

Once that is accomplished, I get my recording equipmentready. I always

have the script in hand before a session starts. I read over itand gear

myself up for the type of client/product it is and ready myselffor the type

of read the client is most likely looking for. I have my waterready and a

smile on my face!”

More responses from other talents are coming soon!

Welcome to Who Wants to Be a Republican Candidate?

2011-09-28T11:09:00.000-04:00

Republican Debate 2011

For anyone who has watched the recent Republican debates, you might have thought you were tuned into the Game Show Network rather than Fox News or CNN. From the crowd to the flashing lights to the witty intro music, it looks like Alex Trebek should be hosting these debates.

Former President Reagan at a debate

The debates open up with a long shot of the glowing red. white, and blue stage with the participants (contestants) at podiums and a cheering crowd. This atmosphere makes it undoubtedly better to watch debates, especially if you do not have much interest in politics, but want to keep informed as the election grows near.

With the primary's starting at the beginning of 2012, debates are critical to who will run against President Obama. Last presidential election, there was a mass effort to get young people to vote. It worked. Somewhere between 22 and 24 million Americans ages 18-29 voted for President in 2008. That was the highest turn out for this age group since 18 year-olds were first allowed to vote for president in 1972. These newly structured debates are another step in gaining the youths attention in politics.

Ratings for 2011 Rep. Debate

Look out for many more of these debates as November 6th, 2012 gets closer and come on down!

Written By:
Justin Kaufmann
Fall 2011 Intern
Temple University

Part 13 of PML’s: How does a Voice Talent Prepare for a Session?

2011-09-23T14:42:00.000-04:00

We asked some of our top 100 voice talents to find out how theyget ready for a voice session. Here is what Steve K. says...

“It really is a state of mind when you prepare. In my 45 years of doing voice overs Ihave encountered many different types of spots that require a voice talent tobe basically a chameleon. I firstlook at the copy and see "what is the point"? Then I look for a "turn"...somethingin the script that takes you in a completely different direction than what youfirst thought. These are scripts that are well written by good copy writers forimage type advertising.

So I prepare by looking at the type of spot, is it a heavy voicetruck spot or is it an image spot for Cadillac? Then I try to create a sound(character) that would fit that type of spot. You must be versatile and be ableto create a character type voice, just like actors create characters. Grittingyour teeth will create intensity, furrowing the brow creates yet another,talking out of the side of you mouth yet another and so on. There are manytechniques to use.”

More responses from other talents are coming soon!

What's going on with the "NEW" Facebook?

2011-09-21T13:05:00.003-04:00

It’s Wednesday morning, September 21.

Facebook has gone renegade.

Users are crying out for answers.

“Ugh. Facebook is so stupid. I don’t want you to filter things for me. Geez!” - Taylor R.

“STUPID FACEBOOK!!! i already have ENOUGH ppl creepin’ on my page without YOUR help. gosh i’m about to LEAVE.” - Laura T.

“Facebook is destroying my life. What the **** is going on” - Dave F.

“ 這件事情已經過去3個月了，當初發現塑化劑的功臣，因為她本身非常低調、謙虛，大家只知其名” - Ping Y.

With the Social Media World in such upheaval, we here at Propulsion Media Labs have turned to some of the leading experts in media and cutting-edge technology. Our very own Tom Trzesniowski, Andrew Kunkle, Michael Remp and Darren Exley have offered statements concerning Facebook’s new design. May their words comfort those who are still lost in the dark, searching for a beacon of hope and truth:

“Who cares.” - Darren

“What’s Facebook??” - Andrew

“There’s too much **** on the page now. Call it information overload.” -Tom

“I like it. I feel like my main feed is not as cluttered. I do not like the mini feed on the side...it bugs me that I don’t know how to change that. Their privacy settings don’t help at all...” - Mike

“****’s all upside down and sideways now.” - Darren

Clearly, our experts here at PML have conflicting opinions on the new layout. Suffice it to say, we are all going to stick with it and see how everything pans out.

But we just COULDN’T let all this Facebook hype pass by without a blatant and shameless plug for our new Facebook page:

CLICK HERE and Like us now!

Emilie Eastman, Fall 2011 Intern, Eastern University

Athletes in Advertisements

2011-09-20T10:45:00.000-04:00

From sports drinks and sneakers to televisions and cableservice, companies often choose athletes to promote their products. Why not capitalize on the opportunityto associate a product or service with an athlete who has a built-in followingof thousands or millions of people? However, choosing an athlete to promote a product can have itsissues. Some athletes can bedynamic on-screen talents. Othersnot so much. Think of PeytonManning vs. Eli Manning. Peyton ischarismatic and likeable as he explains how to throw afootball for Gatorade, shows off NFLSunday Ticket for DIRECTV, and cheers on the local butcherto “cut that meat” for Mastercard. A recent Samsungcommercial is just one example of Peyton’s brother falling short. The words stiff and awkward come tomind when describing Eli’s performance.

What can a producer do to make an athlete look and soundbetter on screen? The first thingis to tell the athlete to act natural and speak as they normally would. The goal is for the athlete to beconversational, as opposed to the monotone delivery we often see. If the athlete still sounds like arobot, you can tell him or her to pay attention to the enunciation of certainwords, which will hopefully create some vocal variety. The important thing to know is with theright direction, athletes can improve as television personalities. While part of on-screen performance comesfrom natural ability, experience and comfort in front of the camera willgreatly improve the sound and look of these athletes in advertisements.

By:

Alex Campbell

Fall 2011 Intern

University of Delaware, Communication

Part 12 of PML’s: How does a Voice Talent Prepare for a Session?

2011-09-19T11:15:00.000-04:00

We asked some of our top 100 voice talents to find out how theyget ready for a voice session. Here is what Ed B. says...

“I usually prepare for a session by asking for the copy well inadvance. It's always nice to read through it a few times before even turning onthe mic. When it's a client directed session I also like to know the names ofeveryone before the session begins. If it's a big session I always have hot teaand water nearby as well. A hot tea always helps me to relax and it's good forthe voice and throat. I always try to clear my mind before a session as wellfor better concentration.”

More responses from other talents are coming soon!

You wouldn't buy makeup from Mr. Clean...

2011-09-16T10:44:00.009-04:00

No matter how often they tell you we live in a gender neutral society, don't believe them.

“A woman can do anything a man can do.”

“There’s no real difference between the sexes.”
“Gender stereotypes are a thing of the past.”

All lies.

How do I know? Well it’s in the advertising.

Gender-stereotypical marketing has been the most popular component of advertising since they created sliced bread. And then got a woman to sell it.

Why? Because women know more about bread....and cooking....and cleaning....and taking care of children.

“Men are more likely to be shown advertising cars or business products; women are mostly advertising domestic products. Men are more likely to be shown outdoors or in business settings; women in domestic settings.”

says Dr. Daniel Chandler, visual semiotician, in “Television and Gender Roles."

“The portrayal of both men and women on TV is largely traditional and stereotypical... [With femininity are associated traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruthlessness.]”

In general, the only time you’ll see a woman advertising power tools or a new motorcycle is if she’s lying naked on top of it.

Why? Because women are sexy. And sex sells.

Is there something wrong with this system? Not necessarily. You wouldn’t buy makeup from Mr. Clean, but you would from Drew Barrymore.

Even in today's “progressive”, postmodern culture, the majority of the population still clings to traditional gender roles and stereotypes. And advertisers know that if they want to appeal to the majority, they need to play into these stereotypes.

Is this a bad thing? Not necessarily. Men and women are different - thank God - and have different qualities. I don’t think women would have the patience to listen to men if they talked as much as we do.

Yes, I am making sweeping generalities. But think about it, generalities sell.

Lighting 101

2011-09-15T12:11:00.001-04:00

Lighting is one of the biggest ways to make an amateur filmlook professional!

The most basic lighting set-up is called the 3-pointsystem. It consists of a keylight, a fill light, and a back light. The key light is your main source of light and should be placed in frontof the subject off to the left. The fill light supplements the key light, and fills out the shadows thatthe key light casts. The filllight is usually about half the power of the key light, and is placed to thefront right of the subject. Thefinal light is the back light which separates the subject from itsbackground. This light is placedbehind the subject, or slightly off to the side.

Mood Lighting

Playing with the fill light can give the shot several differentmoods. Having little or no filllight is known as “low-key lighting.” It causes a dramatic effect with lots of shadows, and is often used inhorror and suspense films; think holding a flashlight under your chin whiletelling a spooky story. Havinghigh fill light, or matching the intensity of the key light, is known as“high-key lighting.” It eliminatesmost, or all, shadows and is often used to indicate futuristic or utopianplaces; think of how “heaven” is depicted as a blindingly bright place.

Working with what you have!

Sometimes the only lighting you need already exists at yourlocation. Artificial light is not the only way!

*Natural sunlight is a great tool when filming outdoor scenes. It adds a realism to your shots thatcannot be achieved in any studio, and it’s free!

*Filming a scene with spies, criminals, or generally shady characters nearallies at night? The lights on theoutside of buildings will cast shadows in all the right places.

* Having lights visible in a shot is not alwaysa bad thing. You can make lightsources like lamps, streetlights, flashlights, or even tiki torches dodouble duty as on-screenprops.

By:

Emily Levy

Fall 2011 Intern
La Salle University, Communication and Art History

Best Audio/Visual Apps for the iPhone

2011-09-14T13:07:00.000-04:00

With many people carrying around iPhone’s or some sort of device in their pocket, the world today is fast moving and on the go. There are never ending possibilities to what can be done on that four inch screen; including the things we love to do here at Propulsion Media Labs. Listed below are just a few of the best Audio/Visual apps available on the iPhone.

Gorillacam

Gorillacam: This is a great extension to the iPhone’s camera. It has many options Apple should have included and some that you would not expect, but prove to be very useful. Gorillacam isn’t just a camera app for fun, but every available setting is one that can be very helpful. Price: FREE

Flixlab: Flixlab is a fun and easy video creation/editing application that can be linked directly to Facebook. You can shoot or use a previous video on your iPhone to make some cool and unique creations. Overall, Flixlab is great for putting together simple, enjoyable slide shows or videos that can be shared with family and friends. Price: FREE

CineCam: CineCam is a great easy app to shoot video with.While you cannot edit video with this application, it has some great shootingfeatures. You can choose different lenses, films, and filters.Nevertheless, the video shooting combinations with CineCam are endless. Price: FREE

CineCam

Splice: Unlike CineCam and Flixlab, Splice is a much moresophisticated video editing application for your Smartphone. Splice may take alittle bit of time to get the hang of, but when you do you will be making greatvideos in the palm of your hand. Splice works great with videos that are filmed withCineCam. Price: FREE or there is an extended version for $3.99

Splice

Monle: This last app, Monle, is special for our audio guyshere at Propulsion; Tom and Scott. Since they hate leaving the office everyday…theycan now do what they love whenever, wherever. Monle is a four track, non linearportable audio recording and editing studio. It is truly unbelievable what thisapp is capable of. Price: $9.99

All of these apps are a great way to get started in the Audio/Visual field or just a fun tool to use on the go.

Written By:
Justin Kaufmann
Fall 2011 Intern
Temple University

Part 11 of PML’s: How does a Voice Talent Prepare for a Session?

2011-08-08T12:25:00.001-04:00

#10- Sheila H.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Sheila says…

“The best thing I can do to prepare for sessions is to sleep well, eat well and drink lots of water. Along with those basics, I spend time every day getting grounded in an attitude of gratefulness and peace. My state of mind affects my performance and there's nothing better than a clear mind and heart to produce your best work.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Part 10 of PML’s: How does a Voice Talent Prepare for a Session?

2011-08-01T10:28:00.001-04:00

#6 – Kevin K.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Kevin says…

“It's pretty simple and I'm sure most voice talents do the same. I will read over the copy for any unusual words requiring pronunciation help. Then read for timing and style, basically getting comfortable with the script. I make sure not to get too familiar with it though because my interpretation might be a little different than the director's. This way I am comfortable with the verbiage but "pliable" enough to give the director what they need.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Part 9 of PML’s: How does a Voice Talent Prepare for a Session?

2011-07-26T11:50:00.003-04:00

# 61- Max M.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Max says…

“1. Make sure my voice is "warmed-up" by doing a few basic vocal exercises.

2. Hydrate to make sure my voice is ready to respond to challenges.

3. When possible, I review the script and give it a quick "breakdown."

Other than that, I when in a session I listen to the producer and/or client and do my utmost to exceed their expectations.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Part 8 of PML’s: How does a Voice Talent Prepare for a Session?

2011-07-18T09:45:00.004-04:00

#4 – Lisa Lu.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Lisa says…

“I prepare for a voice over by first looking over the script. I figure out who my character is and what attitude I will need. Sometimes I might even create a back story for this character. I will envision things like what I’m wearing, who I’m talking to, etc…I will then mark the script in a color pen so that I know where certain inflections should go and whether they are up, down or medium. I will also prepare the studio and do some vocal warm-up exercises.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Google+, the Next Best Social Media for Businesses?

2011-07-14T13:54:00.002-04:00

Social Media sites have been around for over a solid ten years ever since gateway sites like Myspace and Xanga littered our monitors. Myspace has come and gone. Facebook is a must-have, and it seems like everyone and their grandma has a Twitter account. But, is Facebook’s moment of fame coming to a close?

Now Google+ is making it’s way into the main stream of social networking sites. But, how can Google+ help small companies? They can aid them just like how Facebook gave companies an online presence. However with Spark and the +1 button, Google+ does a lot of legwork for you because it links you to people and organizations that share your interests. The downside of Google+ is it doesn’t provide a private message function. If you want to talk to someone privately then you have to send an email (which is more professional anyway.)

A lot of people love the site so far because it looks appealing, it integrates well with other Google apps, and best of all there are no annoying third party apps yet. No more Farmville requests littering your notifications. Enjoy that while it lasts.

Jordan Eckenrode

Intern

Part 7 of PML’s: How does a Voice Talent Prepare for a Session

2011-07-11T09:38:00.002-04:00

#5- Charlie G.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Charlie says...

“One of the convenient ways to prepare for a session is to download the script for reading off the computer screen. I use Google docs, but if a document attachment does not work that way, I use WORD or PDF. In any case, I do not have to worry about printing out a script, whether from home or on the road.

I always pre-read a script and practice for attitude, pace and timing before recording. Usually the producer has sent directions and has made me aware of what they are looking for, and, in the case of TV voiceover, the visuals are either displayed or described. I always like to offer several options on a read, and most clients appreciate this.

My job is to make it easy, pleasing and worry-free for the clients. With those goals in mind, preparation tends to take care of itself. But, I must say, I learn every day how to improve - and every situation keeps me on my toes!”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Part 6 of PML's: How does a Voice Talent Prepare for a Session?

2011-07-05T09:29:00.003-04:00

#34- Jim J.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Jim says…

“As a working voice talent, the best way to prepare for a voice session is to get my copy as early as possible. I just can’t stress enough how important it is to get copy early. It allows to me to study the copy, take some practice takes for timing and really understand what they are trying to convey to the listener. After 20 years doing this, you learn quick that this is not always the case and you do the best you can with the prep time given. Also, just before a session begins, I like to take about 3 minutes and just relax to work out some of the nerves that come with different sessions. Yup, still get a tiny bit of butterflies after all these years. Guess some things will never change.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Part 5 of PML’s: How does a Voice Talent Prepare for a Session?

2011-06-27T09:23:00.003-04:00

#63- Jon S.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Jon says…

“In preparing for any voice over job I like to make myself familiar with the script, and of course, the message that the client want to get across to the audience. Knowing the goal of the project helps me to understand the "feelings" that I must project. The other thing I always do is drink plenty of water in the hours prior to the session. Keeping hydrated allows more vocal flexibility, not only on voice overs, but when I sing with my band as well. The more water I drink, the better my vocal range.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Staff Favorites: North Dakota State Fair

2011-06-24T11:09:00.008-04:00

This spot was created by Audio Producer Scott Spaulding for the North Dakota State Fair. But this isn't your average state fair, because this one features performances by Kid Rock AND Cheryl Crow!

Rob Pardini
Intern
LaSalle University

Employee Face-Off 2

2011-06-23T12:25:00.005-04:00

Propulsion Media Labs

FACE-OFF

Acct. Coordinator Mike (left) VS. Acct. Coordinator Darren (right)

What came first, the chicken or the egg?

Mike: The egg, wait...no, the chicken

Darren: The chicken

How long have you been with Propulsion?

Mike: 7 yrs

Darren: 5 1/2 yrs

What is your best memory from college?

Mike: I don't have many

Darren: College

What was the most rewarding experience you have had here at Propulsion?

Mike: Landing my first billing account for sales

Darren: Utilizing my criminal justice degree

If you could have any pet in the world what would it be, and why?

Mike: A monkey because they throw poop

Darren: A monkey so it could get me stuff...and steal things

What is it that drives you to do a good job?

Mike: Having a steady paycheck and to avoid getting reprimanded

Darren: If you are getting paid to do a job, you should do it right.

If you were on death row, what would your last meal be?

Mike: Surf and turf

Darren: A buffet

How many licks does it take to get to the center of a tootsie pop?

Mike: Zero, you bite.

Darren: As many as you want

Do you prefer answering a phone call or an email?

Mike: Phone, because it is quicker without having to wait for a response. You can get the

information faster.

Darren: Email, because it is more convenient for both parties, and you have instant notes!

If you were a yogurt, would you rather be fruit-at-the-bottom or already stirred?

Mike: Shaken

Darren: Fruit on the bottom

What is your favorite viral Youtube video?

Mike: Leroy Jenkins

Darren: Mobile Alabama Leprechaun

What is your favorite online video game?

Mike and Darren: World Golf Tour!

How many emails do you get a day?

Mike: Hundreds

Darren: A lot more than Mike

If you could have a super power what would it be?

Mike: Mind control

Darren: Flying

What is the secret to your success in one word?

Mike: Michael J. Fox

Darren: Success?

Written by
Jennifer stow
Summer 2011 Intern
Kutztown University

Producing Radio Commercials vs. Producing Music

2011-06-21T12:46:00.001-04:00

If you’re listening to the radio, chances are good that you’re either hearing a commercial or music. Although one is different from the other, they do have their similarities.

Radio commercials tend to fall into 60, 30, 15 or even 10 second segments. Quite a far cry from the average three or four minute song you hear on the radio. Now with music, you typically have fifteen seconds to catch someone’s attention before they lose interest and change the station. However, if you use that approach to a thirty second radio ad, half the ad is already gone. Music isn’t produced with any time constrictions in mind like radio commercials are. It’s much more focused on producing the sound the artist wants in their song rather than making sure that the song fits a certain time frame.

The composition and construction of a radio ad and music are also very different as well. A radio ad typically consists of a voice over, a music bed and appropriate sound effects. This results in anywhere from 6 to 16 tracks in a ProTools session depending on the amount of sound effects used. The composition of a song depends entirely on what kind of music it is, but just as an example, a music producer will often use at least 10 or 12 tracks for an average drum kit alone. Of course, if you’re working with a hard rock drummer such as Neil Pert of Danny Carey, a producer may use over 24 tracks just for their drum kits. Simply put, when you add in guitars, keyboards, background vocals, and other instruments, music producing typically involves processing much more information than a radio spot does.

While there may be more to produce in music than a radio spot, that doesn’t mean that production is handled all that differently. Both producers are still going to critique and spruce up the vocals of a song or commercial. Both are most likely going to use some EQ and reverb effects on the voice, however they may use these effects differently to get a desired sound. This mostly depends on the type of song or the radio spot. The artist may want their voice to lay low in the mix and not be the main feature while radio ad may want the reverb to distort the vocals in a stylish way and draw attention to it.

All differences aside, at the end of the day radio and music producers want to do one important thing and that is to sell their product. Both of them want you to hear their work and either go out and buy their advertised product or event ticket, or go out and buy their artist’s album.

Dave Gravelle
Summer 2011 Intern
Penn State

Part 4 of PML’s: How does a Voice Talent Prepare for a Session?

2011-06-20T10:32:00.003-04:00

# 31- Chris R.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Chris says…

“The first thing I'll do is look over the script, making notes and checking to see if there are any words/names I'll have pronunciation questions about. If it's a timed script, I'll do a dry run with a stopwatch to find out what kind of pace is needed. I'll also make sure I have a glass of room temperature water handy. Since I'm also the engineer for about 95% of my sessions these days, if it's a phone session I'll double check my recording set-up and set my levels so I'm ready to go when the client dials in.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Staff Favorites: Somerset Nissan

2011-06-17T13:48:00.002-04:00

This spot for Somerset Nissan was created by Video Producer Matt Dipippa. “The event is called the Bottom Line Year End Sales Event so I incorporated a graphic of a line that never ends.” Matt says, “It sort of ties into everything and brings it all together.”

Employee Face-Off

2011-06-16T09:52:00.006-04:00

EMPLOYEE FACE-OFF
VIDEO vs. AUDIO

ANDREW: Video
TOM: Audio

1. How long have you been with Propulsion?

Andrew: 5 years

Tom: 14 years

2. Have you ever had your heart broken?

Andrew: I don't think I have a heart.

Tom: Almost.

3. What annoys you the most at work?

Andrew: If there isn't a clear communication of vital details.

Tom: Losing some of the cable channels in the building.

4. Would you ever have plastic surgery, if yes, where?

Andrew: Yes, I would get shin implants.

Tom: No

5. Do you prefer working in the winter or summertime?

Andrew: Winter

Tom: Summer

6. Do you use Firefox or Safari?

Andrew: Safari

Tom: Both

7. Would you rather eat in or out?

Andrew: Out

Tom: Eat in, I have more control over what I eat.

8. Would you rather use a laptop or desktop?

Andrew: Laptop

Tom: Desktop

9. What is your favorite type of spot to work on?

Andrew: Political Advertisements

Tom: Anything creative, an ad that makes you think

10. Do you prefer Chinese, Mexican, or Italian food?

Andrew: Chinese

Tom: Italian

11. How many projects do you work on daily?

Andrew: 5 to 10

Tom: 8 or 9

12. Do you prefer Microsoft or apple?

Andrew: Apple

Tom: Apple

13. Do you prefer comedy or horror?

Andrew: Comedy

Tom: Comedy

14. Do you mainly work with video or audio?

Andrew: Video

Tom: Audio

15. Blondes or Brunettes?

Andrew: Brunettes

Tom: Brunettes

16. Which day during the work week is your favorite?

Andrew: Friday

Tom: 3:26 pm on a Wednesday

17. Microwave or Toaster oven?

Andrew: Toaster Oven

Tom: Microwave

18. Come in early or work late?

Andrew: Work Late

Tom: Come in early

19. What is the secret to your success in one word?

Andrew: "Screw-it"

Tom: "Dedication"

written by
Jennifer Stow
Summer 2011 Intern
Kutztown University

Video Editing Software Review

2011-06-14T14:38:00.002-04:00

So you want to edit some video do you? Think you have the right gear? Propulsion Media Labs is hooking you up by doing a little “Siskel and Ebert” with some of the software that’s available. We’re not Consumer Reports, but hopefully you’ll consider these pros and cons before you plunk down some cash to whip up your next YouTube masterpiece.

• Adobe Premiere Pro
Adobe Premiere is product of Adobe Systems. The program provides you ability to capture, edit, as well as delivering video online or on disc.

Thumbs Up↑ The latest version of the software allows you edit footage filmed on a digital cutting edge RED camera.

Thumbs Down↓ Editing in Premiere Pro CS5 is faster but still isn't as efficient as Final Cut Pro 7.

• Adobe After Effects
Adobe After Effects is also a product of Adobe Systems. It provides tools for video recording, trimming, splicing, cutting, arranging to final video.

Thumbs Up↑ The program has ability to import 3D models from Adobe Photoshop software, and then combine them into After Effects with other elements.

Thumbs Down↓ This application has so many great features so it takes time to master completely.

• Avid Media Composer
Avid Media Composer Software is a professional video editing software program developed by Avid Technology, Inc. It provides solutions for SD and HD film and video editing software.

Thumbs Up↑ The Media Composer is believed to be the fastest film editing software out on the market.

Thumbs Down↓ It’s extremely expensive.

• Sony Vegas Pro
Sony Vegas Pro is a professional version video editing software program developed by Sony Creative Software Inc. It offers all necessary features including capturing, editing, sound recording, mixing, DVD authoring and burning.

Thumbs Up ↑ This software includes a Blu-ray Disc burning feature.

Thumbs Down ↓ The user interface is a little tricky to master compared to other edit systems.

• Ulead MediaStudio Pro
Ulead MediaStudio Pro is a video editing software program aimed professionals in independent production, event videography, business and education.

Thumbs Up ↑ It also contains an anti-shaker filter so you can stabilize shaking videos with this easy but good result filter.

Thumbs Down ↓ The software doesn't convert content for PC playback or viewing on mobile devices.

Emily Plummer
Propulsion Media Labs, Intern
Communication, La Salle University

Part 3 of PML’s: How does a Voice Talent Prepare for a Session?

2011-06-13T10:04:00.003-04:00

# 74- Johnny G.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Johnny says…

“My prep for a session is simple:

· Get a good night’s sleep the night before.

· Clean glasses.

· No milk products with 1 hour before a session.

· Drink plenty of water!

· Tongue twisters to loosen up my mouth. I use two main ones and go back & forth between them.

· Vibrate lips as much as you can without making them fall off.

· Review your original audition MP3 if possible to see why you were selected.

· If a script has a lot of difficult pronunciations or ones that need extra help – practice script with a pencil between my teeth. Causes you to enunciate better.

· Give your undivided attention to the client and their time.

· Do your best. Remember you are not Superman. Be positive and don’t try and yak too much with client or producer.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Staff Favorites: Freehold Subaru

2011-06-10T11:28:00.002-04:00

Video Producer Andrew Kunkle created this commercial for Freehold Subaru. One of the inspirations for this spot was the popular E-Trade commercials, as evidenced by the cute baby using the computer. “The stock video we purchased of the baby worked out really well,” said Andrew. “…Like when baby looks down as he’s typing on the keyboard. The baby has some pretty good one-liners as well, like when he exclaims ‘Are they on formula?!’ when looking at the great prices.”

Rob Pardini
Intern, Propulsion Media Labs
Communications

Part 2 of PML’s: How does a Voice Talent Prepare for a Session?

2011-06-06T10:27:00.002-04:00

#93- Donovan C.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Donovan says…

“For preparation, all I really do is get a bottle of water ready and make sure all of my equipment is functioning properly, especially my ISDN line, if needed. If the session requires a specific sound or read (outside of my normal speaking voice,) then I go back and listen to the audition I submitted to book the job. That way, I can practice and make sure I can recall that sound when the session begins. Of course, I will also go over the script again, so that I won't be reading it for the first time when the client is on the line. I never want to over-think the script or character, so outside of those things, I remind myself to just keep it cool ... and have fun.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Staff Favorites: Camel Beach Resort

2011-06-03T11:45:00.004-04:00

This radio spot for Camel Beach Resort was created by Senior Audio Producer Tom Trezniowski. “There was a lot of sound design that had to go into this one,” said Tom regarding all of the background ambience. “I had to really think about what exactly was going on at that house.” This spot has a bit of humor in it too. As the spot goes on, the kids go from running in the house to tying up the neighbors to shooting a dog out of a giant slingshot. How did those kids even get a giant slingshot?

Rob Pardini
Intern, Propulsion Media Labs
Communications, LaSalle University

Advantages and Disadvantages of Mini DV & SD Formats

2011-06-01T09:24:00.007-04:00

Most video producers are either using DV or SD cards as a format to record their footage. Here are some of the pros and cons of each:

Mini DV (Digital Video)

DV first burst onto the scene in 1995 and it immediately became the standard for professional, semi-professional, and home video recording. DV comes in five different sizes x-large, large, medium, small and mini.

Advantages

-Mini DV tapes are cheap to buy. (as low as $5 each)

- Cost efficient storage capacity – A standard Mini DV holds 19.5 GB which is around .25 cents / GB.

- Converts easily from standard to HD

- Tapes are easily labeled and ideal for long-term storage

Disadvantages

- Transferring footage requires a fire wire connection (Most stock PC’s lack this)

- Real time log and capture - A 60-minute tape will take 60 minutes to transfer

- Fragile: The tapes are sensitive to heat and cold

- Image quality degrades after each recording pass

- Records only 60-90 minutes

SD Cards (Secure Digital)

SD is a type of memory card that was first developed in 1999 by Scandisk, Matsushita and Toshiba to compete with Sony’s memory stick format. As the new tapeless technologies are evolving each year, SD cards are becoming very popular. SD companies continue to develop new formats such as SDHC, SDXC and SDIO. They continue to expand the limits of Secure Digital formats.

Advantages

- Log and transfer files much faster than transferring footage from tapes in real time.

- Can be used over and over again without losing image quality.

- A 16 GB card can record up to 2 hours of footage

- Future SD cards will allow up to 2 Terabytes of memory.

Disadvantages

- Most formats such as SD, SDHC, and SDXC are incompatible with each other.

- Expensive – A 16 GB SDHC card cost $40.

- To re-use cards, data must be transferred to an alternate medium before using card again.

John Leonard

Intern, Propulsion Media labs

Telecommunications, Penn State University

How does a Voice Talent Prepare for a Session?

2011-05-31T09:05:00.002-04:00

# 20- Von C.

We asked some of our top 100 voice talents to find out how they get ready for a voice session. Here is what Von says…

“How do I prepare for a voiceover session? If the script is TV or Radio, first, I read it to myself with no voice in mind. You’re doing two things, getting familiar with the script and trying to figure out what the writer is trying to say. Some call that Script interpretation. Third time around I put a voice to it and read it out loud. By the time I’m ready to do the session, I have read the script 4 to 6 times… sometimes more, grab a little water and… Press record.”

More responses from other talents are coming soon!

Jordan Eckenrode

Intern, Propulsion Media Labs

Propulsion’s Top Picks for Communication Programs Across the Country

2011-05-26T09:33:00.003-04:00

For those who have aspirations of entering the Communications field, or for employers looking for talented future hires, we decided to compile a list of Communication schools and programs across the country that standout. This list is loosely based off the 2011 US News College Rankings and our own research of 20 colleges (from their own school websites). From there, we chose these five universities because they had something special to offer a student trying to break into the industry. These are our results:

1. Northwestern University- School of Communication
One of their premier facilities, Fisk Digital Media Studio, contains 20 Mac workstations and 10 DVCPRO tape decks along with graphics software such as Apple Final Cut Pro, Adobe Photoshop, and Adobe After Effects. Classes in the studio teach practical skills, such as video editing, graphic design, and 2D animation.

*Notable alumni: David Schwimmer, Steven Colbert, Zach Braff

2. University of Texas- College of Communication
This university competes with colleges based in LA or NYC by offering a special program called University of Texas Semester in LA. Each semester 30 students go out to LA and can choose from 6 different classes they wish to take while also participating in an internship.

*Notable alumni: Matthew McConaughey, Renee Zellweger, & Owen Wilson

3. Syracuse University- S.I. Newhouse School of Public Communications
The Newhouse School is considered to be one of the nation’s top mass communication schools. The school’s curriculum even in includes the opportunity to study abroad and a summer internship in India’s famous Bollywood.

*Notable alumni: Taye Diggs, Vanessa Williams, & Aaron Sorkin

4. University of Southern California- School of Cinematic Arts
The school holds an annual film festival called First Look. The categories include: Cinematography, Documentary, Writing, Editing, Sound, Directing and Producing. The films are narrowed down to three top prizes: FotoKem Gold, Silver and Bronze awards. Winners can be awarded $1000-$3000 in order to distribute their film.

*Notable alumni: Judd Apatow, Ron Howard, & Will Ferrell

5. University of Miami- School of Communication
All students within the program are encouraged to become involved in UMTV, the school’s cable television channel. The channel reaches all the entire Coral Gables area and other parts of Miami. Student run shows that can be viewed on the channel include: Cane Eyes View, Hurricane Gameday, NewsVision, Off The Wire, The Slate, SportsDesk, UMTV Today, Uni Miami, We The Students.

*Notable alumni: Dwayne “The Rock” Johnson, Sylvester Stallone, & Enrique Iglesias

Please stay tuned next time when Propulsion reviews Communication programs in the Delaware Valley/Tri-State area.

Music In The Workplace

2011-05-25T17:19:00.006-04:00

We’ve all been guilty of it. . .you hear a song on your way into the office, and when you get it in, you wind up tapping your pen on your desk to its rhythm, whistling the chorus, or even humming a verse or two when your cubicle-mate isn’t paying attention. In most office environments, these little “performances” would be called distractions, because what managers in their right minds would allow their staff to listen to their favorite jam when there’s work to be done and deadlines to be met?

Well the shot-callers at Propulsion Media Labs say “Why not?”

“If humming along to Hall and Oates’ ‘You Make My Dreams Come True’ bleeds the creative pressure valve a little and puts a smile on the face of one of our producers, then so be it, says Account Coordinator Mike Remp. “We just need to make sure the edit suites don’t turn into a karaoke party.”

We surveyed some of the creative staff here at Propulsion to see what’s their soundtracks to sanity here at the studio, and here’s what we found out:

Matt Dipippa (Producer)- Matt works his best when he’s listening to punk rock, ska, or “any song really”. Some songs on the top of his list are “Hey Thanks”, by the punk rock band Boys Night Out, “Pretty Handsome Awkward”, by The Used, and “Gainesville Rock City” by Less Than Jake.

Andrew Kunkle (Senior Video Producer)- Andrew has a very wide range of musical preference, but prefers rock and rap. His songs of choice to listen to when working are “I saw the sign” by Ace of Base, “Changes” by Tupac, and Led Zeppelin’s “Kashmir”.

Darren Exley- Darren doesn’t play much music himself, but has the pleasure of listening to his co-worker, Andrew, serenade him. His favorite tune to hear is Andrews beautiful off key version of “Come Sail Away” by Styx.

Catching A Break in a High Volume Production World

2011-05-23T13:58:00.015-04:00

In a high-volume production environment, stealing a moment to oneself during a busy workday is imperative. A little diversion is good medicine to fight exhaustion and burnout.
Here at Propulsion, borrowing time here and there offers an employee time to think, time to breathe, re-charge his/her mind, and who knows, he/she may stumble upon the inspiration for a creative idea that will translate into the next great TV or radio spot.

How can you spend that break time?

Talk about anything thing other than work. Talk about local sports teams, what you had for breakfast, the latest celebrity idiocies, or anything you want.
Go get some fresh air. Maybe not enough to get tan lines, but some fresh air can do you good.
Find something funny. Go on YouTube and find a funny video, then share it with EVERYONE in the office.
Close your eyes and take 10 deep breaths.
Stretch it out. Even if you have no elasticity left in your body, it helps to just sit back and get some kinks out.
Grab a healthy snack. Everyone needs a small boost of energy, but opt for a granola bar or fruit. It’s healthier and you won’t have a sugar crash later.
Play your Nintendo Gameboy, PSP or an online game. Enjoy the brief pleasure from this and let yourself smile again.
Play time. Keep a super bouncy ball, bubbles or a pack of cards in a special drawer. When things get rough revert to childhood and play a little. You’d be surprised at how good this will make you feel.
Jam out to some great music. Music is a great mood changer and just a few minutes with a favorite song can lift your mood and put a smile on your face.
Get your Facebook/Twitter fix. Tweet, status, post, comment, like, or poke as needed.

Or you could “Go Costanza” like in this clip.

STAFF FAVORITES: HALLMAN AUTO TEASER

2011-05-20T11:25:00.002-04:00

This teaser was created by Video Producer Matt Dipippa. Not only did the clients love it, but everyone around the office did too. “I like this spot because I got to play around with some bright colors and cool 3D effects” Matt said. If the eye catching visuals and awesome effects don’t get your attention, then the announcer demanding you cancel your appointments or even call in sick to make this event will.

Hotdogs: Creative Super Food?

2011-05-16T15:01:00.008-04:00

What’s the first food you think about when you’re at the ballpark? Chances are it’s a hotdog. Even though it may not be one of your dietitian’s first choices for a snack, it sure does taste good. Now, with all of the concerns of your food and its integrity, you may wonder what’s in the hotdog that you love and care for.

The average hotdog contains any of these ingredients in any variation:

· Pork

· Beef

· Chicken

· Bread/Other type of cereal filler

Let’s not forget about these additives water, salt, corn syrup, dextrose, sodium lactate, sodium phosphate, ascorbic acid, etc.

While these may sound delicious, a regular dog contains about 150 calories, 125 of which come from fat. This amount of fat can go on to lead to significant health issues including obesity, high cholesterol and heart disease. Again, your dietician may not agree with you on your choice, but your stomach sure will.

As professionals in the advertising and production industry, finding a steady meal can be a daunting task. With constant deadlines and thousands of dollars on the table at any moment, you need to be able to get in and eat, and get out quickly. There is no better solution for this than the beloved hotdog.

To keep our crew on the move and productive at Propulsion, the first choice at lunchtime is, you guessed it, the hotdog. Since our clients demand the highest quality production, we strive to keep our employees well-fed. Hotdogs fuel creativity and allow them to be fast and efficient. One of our employees has even gone on to say, “Ya know, when I eat the Oscar Meyer dogs, my After Effects work is a little sharper than when I eat the Hatfield brand – which just gives me gas.”

Dan Morlock

Intern, Propulsion Media Labs

Telecommunications, Penn State University

Theodore P Rysz III

Intern, Propulsion Media Labs

Television, Radio, and Film, Syracuse University

Propulsion Media Labs is now on Twitter

2011-05-12T13:46:00.000-04:00

According to the endlessly reliable Wikipedia, Twitter has roughly 200 million users, and now Propulsion Media Labs is one of them. The time has finally come; we are now Tweeters. We are looking to connect with talent, clients, and future clients to our Twitter. We plan to use Twitter to give you access into all of our media. From our ads to our blog to our shenanigans (PML Raw reality videos), we want to show you what we are all about here at PML.

Go on our Twitter page and you can follow @ProMediaLabs

Royalty Free vs. Needle Drop Music

2011-04-07T09:34:00.000-04:00

There are two types of music license libraries that people can obtain to help with any production needs: royalty-free and needle-drop. Here are a few aspects of each so you can choose which one better fits your needs.

Royalty Free

The term royalty free music often brings up a sense of confusion. Some people believe that it means there is no cost to use the music. Others believe that the music is "copyright free.” However, each music library license varies to a certain extent. Generally speaking, royalty free music means that you can purchase a "lifetime synchronization license" for a particular song or collection of songs. In other words, you will have the right to coordinate the music with any production for an unlimited number of times without any additional cost.

Needle Drop

Needle-drop music is available by individual tracks. You are charged based on the use the music, along with different licensing rates for broadcast/non-broadcast, local/nationwide and profit/non-profit. A needle-drop license is good only for a specific project, so you do not have unlimited access to the music unless you purchase a new license. However, if you want to use the music a number of times within the same production you are simply charged for a multiple drop license. Needle-drops can run from $100 - $1,500 per track depending on the licensing you choose. Also, most needle-drop libraries offer a blanket license if you prefer multiple uses of the library. Although this license gives you the rights to unlimited use of the music library, be prepared to pay more fees.

Ashley Roberts
Intern, Propulsion Media Labs
Mass Communication, La Salle University

Final Cut Pro Basics:

2011-03-30T10:08:00.001-04:00

Final Cut Pro is a great tool for editing your footage. To optimize your Final Cut experience, here are a few things to remember throughout your project.

Get Organized
Before editing a project, it is important designate where media is saved to prevent you from losing your files within your computer. This is called setting a scratch disk. You can set the scratch disks by choosing the scratch disk tab in system settings and saving your project to the appropriate folder.

Format Video
Some clients request footage in HD format while others prefer standard format. Depending on your client’s needs, it is recommended to correctly format the video size settings before capturing and editing your project. This will ensure your client’s satisfaction and prevent you from having to recapture and edit footage.

Prepare Audio
When editing a project, try to make sure that your audio levels do not go “in the red.” This means that the levels are too high, which results in a distorted sound. Although the audio may appear fine when listening on the computer, when the footage is exported the distortion will be apparent. Try listening to the audio levels with headphones to hear the true sound.

Protect Your Project
Remember to continuously save throughout the editing process! You do not want to lose hours of hard work due to unexpected technical issues.

Ryan Maloney, Michelle Ortendahl, and Ashley Roberts
Interns, Propulsion Media Labs
Communication Studies, Villanova University, West Chester University, and La Salle University

3 Helpful Hints For Formatting a Broadcast Commercial Script

2011-03-23T12:03:00.002-04:00

COUNT YOUR WORDS

An easy way to get a gauge of how long a script should be is the word count. For a: 30 second spot, try and stay between 60 to 100 words depending on the tone of the spot. A sincere, slow moving spot is on the low end, and a hard sell, energetic spot can be on the high end near 100 words.

ORGANIZE

A good idea is to make sure that the video cues line up and match the audio parts. The easiest way to make sure things are clear is to separate different segments of the script in blocks. That way, the reader knows exactly what visual elements are being shown with the voiceover, and the client can easily
reference parts of the script when reviewing.

LABEL YOUR SCRIPT

On the video segments, CG (Computer Graphics) signifies where noteworthy words or information are inserted. B-Roll (Background Footage) and SFX (Special Effects) commonly appear as well. As far as the audio segments, VO (Voice Over) and ANNCR (Announcer) are labels that indicate when a talent is heard but not seen. These and other labels help the producers create a quality spot.

Ryan Maloney and Michelle Ortendahl
Interns, Propulsion Media Labs
Communication Studies, Villanova University and West Chester University

Most Common Video FX

2011-03-17T11:41:00.001-04:00

Video effects can really bring a TV spot to life. It is important to capture and maintain the viewers’ attention to ensure the message of the commercial is understood. Here are the most commonly used and most beneficial video effects.

1. Optical Flares- Optical flares, also referred to as lens flares, create a “flashy” look to text on the screen. This look draws viewers’ attention and highlights important information. For example, in a car dealership spot, optical flares may be used when there is text about pricing or financing because they are key focal points in the spot.
2. Drop Shadows- Drop shadowing is used to generate depth in text and graphics. It separates the text from the background by creating the shadow of the text or graphic, which helps to eliminate difficulty when reading the text in front of background images.
3. Gradient- Another way to create depth in text or graphics is with the gradient effect. This effect will make the text look 3D by feathering out different shades of a color. You can go from a lighter shade to a darker shade or vice versa.
4. Compositing- Compositing is when you combine multiple elements, (i.e. Text, green screen footage, b-roll footage, logos, etc.) into one coherent video.

Equally combining all of these effects will create an eye-catching spot that captivates viewers’ attention. However, using too many of these effects could damage the overall appeal of the commercial and distract viewers away from important information.

Michelle Ortendahl and Ashley Roberts
Interns, Propulsion Media Labs
Communication Studies, West Chester University and La Salle University

Most Common Audio FX

2011-03-15T14:32:00.000-04:00

Audio effects can be very important to an audio spot. Knowing when to use them and how much of them to use can be critical. Over or under usage of effects can ruin a well-read commercial. Here are the most commonly used effects.

1. Filtering – A filter can be added to a voice by using an Equalizer. An Equalizer can control the high and low tones of a sound. For instance, if the voice is very deep, you can use an equalizer to filter out the low tones and make a clearer sounding voice that is friendlier to the listener. This can also work in the opposite way and make a high-pitched, thinner voice sound deeper and more powerful. Filters are also used is to make certain parts of the voice stand out from the rest and be more attention getting.

2. Delay – A delay is an echo. In order to make important parts stand out or sound more important, a delay can be used to literally echo a message so the listener hears it again.

3. Reverb – Reverb, or Reverberation, can change the size of the room the speaker is in, from a small shower to a large, empty church, and can add to the context of a spot. However, adding just a little bit of reverb can have cool sounding effect on a voice and is another way to make certain words stand out from the rest.

4. Time Compression – Time Compression is an effect that is used in almost all radio spots. It can shorten an audio file in order to fit in a desired time slot, usually 60, 30, or 15 seconds. While time compression is very helpful, it is still important to try to have the original voice as close to the time as possible because too much time compression doesn’t sound natural.

Kevin Grove
Intern, Propulsion Media Labs
Communications Studies, West Chester University

10 Things To Keep In Mind On The Set Of A Local TV Spot Shoot

2011-03-11T14:30:00.003-05:00

10. Bring enough expendables.
You need to make sure you have more than enough batteries/battery life and tapes. Nothing is more frustrating (and looks more unprofessional) than running out of tape or battery life and having to end the shoot before you have the footage you need.

9. Know your equipment inside and out.
Being 100% familiar with your gear will make it that much easier to get the shot you are looking for. Also, if something goes wrong with the equipment, it will help you to pinpoint and fix the problem quickly and efficiently.

8. Be aware of utilities on set.
While on set, one of the first things that should be done is to check your surroundings for outlets. Be sure to plug only one light into a circuit of outlets at once – generally this means use only one outlet on a particular wall.

7. Bring gloves.
The lights will get hot, so gloves are going to be necessary when handling them. (Side note: Be sure that the gloves themselves will not melt or burn when touching hot surfaces. You would be surprised what materials do and do not burn.)

6. Use the microphone best suited for the production (and always avoid using the camera’s built-in mic).
Whether you choose to use a lavalier or boom mic, ALWAYS test the sound before actually shooting to check for ambient noise and/or distortion.

5. Be aware of camera settings.
For audio levels, you want to make sure the sound is neither clipping, nor too soft. Also be conscious of the various aspect ratio and frame rate options.

4. White Balance for every new lighting set up.

3. Get release forms before shooting.
Once set up is finished and before filming, you must make sure you have signed release forms from anyone recognizable in the frame.

2. Leave the location clean and undamaged.
After you have finished filming, always leave the location clean and undamaged. It’s a simple courtesy to the owners of the location.

1. Be respectful to everyone on set.
Whether it is toward talent, other crew members, or your boss, being respectful helps create a calmer atmosphere, makes work run smoother, and keeps networks open for future opportunities.

Desiree Holm
Intern, Propulsion Media Labs
Communication Major, Villanova University

HD Advertising: Is the cutting edge a double-edged sword?

2011-02-18T11:10:00.000-05:00

In today’s market, a lot of time and thought goes into creating a television spot. Should it be funny or serious? What is the message? Every decision from concepts and logistics to target audiences comes together to make a spot. But in a world of fast paced and ever-changing technology, there is one more decision to be made, one that just a short time ago was not a factor at all: To go or not to go…HD.

In the past, a big reason that companies may have chosen to avoid HD advertising was the increased costs. A lot of stations did not have the ability to have HD footage uploaded directly to them for airing. And while it is still true in some cases, a lot of companies have taken the necessary steps to make this possible. Another way the costs for HD advertising were increased in the past was when third party delivery services were employed in order for the ads to be delivered and aired. Often times this process was viewed as burdensome, and with charges ranging from $150 to $250 dollars per spot, the polished look of HD was abandoned. All costs aside, there are some television stations that still do not accept HD spots from local businesses at all.

Another possible reason why a company may have wanted to avoid HD in the past were the precautions that had to be taken. Spots being aired in HD could become cut off, if not centered correctly on the screen. This is due to the change in screen size from a square shape to a more rectangular shape. But as technology advances, these problems are quickly disappearing.

As the problems of HD advertising fade out of memory, the old ways of SD are going along with them. Many smaller companies are choosing to advertise in HD in order to keep up with the big names in advertising. In return, they have a crisp looking ad that can hold its own during prime time rotation. To aid in the quest for HD spots, many production companies do not include increased rates for HD. There are some out there however, that do charge a premium for HD, mainly due to the increased time and data consumption it requires.

In the arena of advertising, any little way to get ahead or get noticed counts. As HD is becoming more and more common, it is easier and more sensible for companies to go this route. Although HD may still not make perfect sense for your business, it is small price to pay for the added quality on your next television spot.

For more information on HD Advertising, contact Propulsion Media Labs at 610-640-4040

Kevin Grove
Intern, Propulsion Media Lab
Communications Studies, West Chester University

Making The Grade: Hiring Interns

2011-02-10T11:00:00.001-05:00

“Yes, Hi, I’ll have a tall half-skinny half-1 percent extra hot split quad with whip.” We’ve all been there as interns ordering at Starbucks and wanting to add, “But it’s not for me, it’s for my boss and this is part of my job so I have to order ridiculous things with a big smile on my face.”

Yea, there’s serving coffee, lunch runs and the occasional re-painting of the conference room, but interns play a much bigger role in the small business world. In an atmosphere where a few people wear a lot of hats, companies seize the opportunity to lessen the load by hiring educated individuals who want nothing more than to receive prime job experience in return.

Companies are also more apt to hire a previous intern, than an outsider who simply sends an application. Businesses get to know their interns on a personal level, assess their work ethic and get a feel for their place in the company long before an application for employment is ever filled out. Internships create a strong channel to future paid employees.

Businesses that don’t necessarily have the budget for an in-the-loop marketing group can rely on a contemporary intern team for new ideas and authentic criticism partnered with a willingness to learn. Companies are getting to bring in outsiders for a fresh and objective perspective on the way their business policies and procedures are being regulated and executed, all for the lump sum of free.

Having in-house personnel that are able to understand the inner-workings of Facebook and Twitter and how social networking sites can be used to market a business is an asset all its own. These technology trends are sweeping the international business world and those left behind miss out on a boatload of free advertising.

Besides all of the benefits we see on the business side, consider this. Businesses are inviting people from the community to become an insider, something that usually happens only in permanent employment. Companies are saying, “Come in, get to know us and we’ll see where it goes from there.”

Think of it in terms of a dating. Would you send someone a list of the things your good at and say “Hey let me know if we should commit to a relationship now?” I would hope not. Internships provide a strong foundation for its interrelationship with the community. Public Relations anyone?

The fact is that college students near graduation need the job experience and networking opportunities to land that first entry-level gig. Companies that pass on this alternative labor force could be passing on the chance to become more diversified, efficient, and profitable.

Nicole Devine
Intern, Propulsion Media Labs
Professional Writing Major, Kutztown University

How much does it really cost?

2011-02-07T09:41:00.002-05:00

Benjamin Franklin said, “A penny saved is a penny earned,” but you don’t need to be an economical scientist to realize that we’re still climbing out of a recession.

Pinching the penny is merely a short-term band-aid on the boo-boo of life. We’ve all cut coupons, entered discount codes and cut back on spending, but when saving changes from being a smart choice to a destructive force, businesses are damaged in its path.

Many businesses have slashed prices in an effort to accommodate the consumer’s craving to save. Often times, all this really accomplishes is a compromise of quality, so congratulations; you just lowered the value of your company/product/service. A scrape heals much quicker when it’s not being covered up by a hopeless attempt to ignore its existence.

Now is the time to protect the quality of your business. Price cutting forces other business to lower their rates to stay in the game, and then they lower once again? Where does it end?

Businesses should be built upon innate intelligence, innovative creativity and product quality. These things that once gave your business its prestige are the very same ones we should be saving from the cut, not cutting to save. Undercutting can only get you so far, and the cost of doing so is not worth the short-tem benefits.

The solution for this gradual, yet critical change in business mentality is simple. Punctuality is the key for success in a speed driven economy. Prompt responsiveness, production speed and actual human interaction via the telephone (A machine can’t ask you how your day is) are all elements we should strive to accomplish.

When you chose to break the mold, your reputation relies on upholding those values. We all have an honor to respect in setting the trends instead of following them. When the economy gets out of this funk, and it will, only the most distinguished will be left standing . Reputation cannot be compromised and still maintain its value. When the skies clear to a hopeful blue, the challenge of excellence will still be there, the only question is, where will you be?

Nicole Devine
Intern, Propulsion Media Labs
Professional Writing Major, Kutztown University

The Celebrity Treatment

2011-02-01T14:08:00.001-05:00

I was watching TV this morning and I noticed something, other than the fact

that Anderson Cooper gets to go to the most remote and exotic places in the

world for a six-figure salary. I could have sworn I heard Jack Bauer on a

Bank of America commercial. You know, the one that goes "C'mon America, we

saved the bald eagle let's save some money." But why would TV's biggest

badass be selling me on a CD account without a mere mention of his name? I

had to do some research and Google set me straight. As it turns out, Kiefer

Sutherland does do the voice-over and in return he gets a paycheck. No

publicity stunts here. There would be no reason to link a

terrorist-fighting, hi-tech gadget carrying character with a savings

oriented banking chain. When I watched the commercial again (ah technology)

it didn't put me to mind of a TV hero, but instead created a level of

comfort between myself and an otherwise average bank.

My research led me to another finding; Bank of America and 24’s star aren't

the only ones getting in on the action. Beer companies, insurance agencies

and even law firms are relying on voice recognition to draw clients in. Who

wouldn’t want to hear Morgan Freeman introduce the evening news? That’s

exactly what CBS thought. And Budweiser wants us to know that George Clooney

also likes to kick back with a cold one. Tim Allen might know a whole hell

of a lot about power tools, but also knows the strength that Campbell’s soup

has on the soul. So do commercials really need a Hollywood star to sell

product? Not at all. This is great news, considering the fact that A-list

stars are synonymous with an A-list budget. What advertisers do need is a

signature voice. If you have the budget, then hire Gene Hackman, but if you

don’t, then you can rest easy knowing that there are plenty of experienced

and unique voice talent professionals who don’t have an agent that goes by

the name of Ari Gold. It could be as simple as a deep and powerful voice

telling you that Sunday is the day monster trucks will battle it out in the

pit of death. Enter Propulsion Media Labs: A-list talent at not so A-list

prices...and when you contact them to book your next professional voice,

it's YOU that gets treated like the celebrity.

Nicole Devine

Intern, Propulsion Media Labs

Professional Writing Major, Kutztown University