COUNT YOUR WORDS
An easy way to get a gauge of how long a script should be is the word count. For a: 30 second spot, try and stay between 60 to 100 words depending on the tone of the spot. A sincere, slow moving spot is on the low end, and a hard sell, energetic spot can be on the high end near 100 words.
ORGANIZE
A good idea is to make sure that the video cues line up and match the audio parts. The easiest way to make sure things are clear is to separate different segments of the script in blocks. That way, the reader knows exactly what visual elements are being shown with the voiceover, and the client can easily
reference parts of the script when reviewing.
LABEL YOUR SCRIPT
On the video segments, CG (Computer Graphics) signifies where noteworthy words or information are inserted. B-Roll (Background Footage) and SFX (Special Effects) commonly appear as well. As far as the audio segments, VO (Voice Over) and ANNCR (Announcer) are labels that indicate when a talent is heard but not seen. These and other labels help the producers create a quality spot.
Ryan Maloney and Michelle Ortendahl
Interns, Propulsion Media Labs
Communication Studies, Villanova University and West Chester University
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