We asked some of our top 100 voice talents to find out how they
get ready for a voice session. Here is what Nick S. says...
“To prepare, the first
thing I do is get very familiar with the copy. It's very important to
understand the copywriter's intention. I read it aloud a few times to be
sure I understand how one phrase or sentence flows into the next so I can
inflect properly. A misplaced inflection can weaken the power of good
writing.
The second thing is to
choose an "attitude" for the performance. If it's a
straightforward 30 second "announcer sell" radio spot, this is pretty
simple. I let the copy determine my energy level, identify the power
words and let it fly!
For those commercials or
narrations that demand a natural, conversational non-radioy performance, the
process is quite different because it requires more than just giving it a good
radio read. What is my attitude going to be? It could be friendly,
reflective, enthusiastic, tender, fearful, comforting, reassuring, excited,
persuasive....any number of choices.
This is where acting
comes in. Once an attitude is chosen, I try to infuse myself with that
feeling so that it informs the texture and character of my delivery. It
is not easy and after many years I still strive to get better at the whole
process.”
More responses from other talents are coming soon!
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