From all of the car advertisements to the “Sexy and Naked” M&M’s, this years Super Bowl commercials were just another reason, besides the game of course, as to why people were glued to their televisions this past Sunday. These days, whether you are a sports fan or not, people are looking forward to the advertisements just as much as they are to the rivals playing on the field. Bathroom break? Going to get more food? You are better off doing that during the game, rather then during a commercial!
According to NBC, advertisers were paying on average $3.5 million for a half minute spot during the game, which is about a half million more than the average cost of a spot during the 2011 Super Bowl. So was it worth it? About half of the commercials were released for viewers to watch online days before the game, and had been viewed millions of times. Do advertisers really need to spend the money for the 30 second spot if their just going to release them online before with no “anticipation” for the best commercial shown on game day?
Either way, the important thing to notice is that the Super Bowl has turned into much more than just a sporting event. These advertisements are to sell their product as well as entertain their audience. Each year the biggest question following the Super Bowl is what commercial was the “best?”
What was your favorite Super Bowl Commercial of 2012?
Check out a complete list of the commercials here: http://mashable.com/2012/02/06/super-bowl-2012-commercials/
And go on our Facebook page to vote for your favorite!
http://www.facebook.com/PropulsionMediaLabs
Blair Danial
Intern
West Chester University
No comments:
Post a Comment