Remember all of
those fancy commercials on your parents’ or grandparents’ black and white
TV? Didn’t think so.
Now, we have
computer-generated animation films, 3-D television sets, and high-definition
cameras that take those fuzzy faces and 2D images and transform them into
something almost…touchable. Television advertising today comes mostly in 2 extremes
(with a handful of middle ground): The creative and the there’s-too-many-commercials-in-the-running-so-I’m-going-to-throw-as-many-words-on-a-screen-as-possible-in-the-next-30-seconds-of-your-life.
The former was fashioned
to counteract the latter. But nevertheless, many creative commercials are beginning to repeat themselves, taking old
ideas and somewhat “modernizing” it.
So what’s the
next step?
I have a
proposition. I’d like to dub it: CG Motion. Copyright © Jenny Shi. Come at me.
“What is CG
Motion?” you may ask (and if you didn’t, you just mentally did). Let me lay out
my proposal for you.
CG
Motion: Take One.
CG Motion is the lovechild of
stop-motion and computer-generated animation. You may or may not familiar with
the idea of “speed painting,” the new YouTube phenomenon of time-lapsing the
creation of a painting, drawing, event, incident of a cat yawning, etc. This is
an extension of stop-motion using software that takes screenshots of your
computer at any desired interval that can later be stitched into one fluid
movie.
I, Jenny Shi L.L.C. dot dot dot
and company and incorporated and characters welcome, suggest that we take this
phenomenon and apply it to television advertising. Every agency is looking to
expand their business, push beyond the limits of box number one. But, what
about box number two?
CG Motion creates a new branding
of creativity, 2-feet-from-hipster-rebellion imagination, and desire to
perfect. Click here for a professionally-created sample (cough. Otherwise known
as: an intern created this with Photoshop, an iPhone camera, and semi steady
hands): [link here]
This idea of CG
Motion takes from the already existing ideas and stereotypes that such short
films are creative, unique, and imaginative. Don’t we want our advertising to
be the same? So much revenue could be obtained if we simply used what we
already know and applied it to business.
I’m surprised no
one has thought if this yet.
Or if they had,
they didn’t give their idea an awesome enough name.
CG Motion: The
Future Of Advertising, The Future Of Lovechilds, The Future Of Creation.
And….scene.