THEN:
Copies of finished radio
commercials were dubbed from reel to reel. The most we could accomplish
were three at a time. This was very time and labor intensive, especially
for national spots that would require 100 copies or more. We would then
have to prepare overnight delivery shipments to get the finished spots to the
client/stations.
NOW:
With just a couple mouse clicks, we
can email an MP3 of the spot, or upload to our FTP site.
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