Then and Now: Audio Editing and Mixing

THEN:

Up until the mid 90’s, radio commercials were produced using an analog multi-track.  A typical 60 second radio spot with more than one music track and multiple SFX/Vocal effects might take several hours to finish.

NOW:

Producers use Pro Tools.  Radio spots are created digitally, much like a word processor.  This cuts the average production time to minutes instead of hours.