As those of you who watched this year’s Super Bowl
commercials may have noticed, Apple failed to show an ad this year. The reason why this is notable is
because Apple made arguable one of the most famous Super Bowl commercials of
all time in 1984. The famous ad promoted the first Macintosh by boldly
challenging the competition with an ominous promise.
This year, however, Samsung capitalized on Apple’s absence
with a commercial for the Samsung Galaxy Note that takes a jab at Apple’s
iPhones. Actually, Samsung has
been producing commercials like this one for a while now, but the Super Bowl
has given them a national stage on which they can continue this campaign. You
could say that Samsung is now boldly challenging Apple with fun-filled teasing.
As an article on mashable.com points out, this is smart
marketing on Samsung’s part and Apple’s counter (if they make one) may be
telling for Apple’s future after sadly losing Steve Jobs last year. What we may
be witnessing is the start of a true rivalry between these two hardware
manufactures much in the same vein as Apple’s previous rivalry with Microsoft.
[To see the original article yourself, click on the
following link: http://mashable.com/2012/02/06/why-didnt-apple-advertise-during-super-bowl/]
Have your own opinion on Apple’s lack of a Super Bowl
appearance? Have an opinion on Samsung’s Super Bowl commercial? Leave a comment
or post on our Twitter or Facebook pages to let us know what you think.
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