CG Motion: To Be or Not To Be

Remember all of those fancy commercials on your parents’ or grandparents’ black and white TV?   Didn’t think so.

Now, we have computer-generated animation films, 3-D television sets, and high-definition cameras that take those fuzzy faces and 2D images and transform them into something almost…touchable. Television advertising today comes mostly in 2 extremes (with a handful of middle ground): The creative and the there’s-too-many-commercials-in-the-running-so-I’m-going-to-throw-as-many-words-on-a-screen-as-possible-in-the-next-30-seconds-of-your-life.

The former was fashioned to counteract the latter. But nevertheless, many creative commercials are beginning to repeat themselves, taking old ideas and somewhat “modernizing” it.

So what’s the next step?

I have a proposition. I’d like to dub it: CG Motion. Copyright © Jenny Shi. Come at me.

“What is CG Motion?” you may ask (and if you didn’t, you just mentally did). Let me lay out my proposal for you.

CG Motion: Take One.

CG Motion is the lovechild of stop-motion and computer-generated animation. You may or may not familiar with the idea of “speed painting,” the new YouTube phenomenon of time-lapsing the creation of a painting, drawing, event, incident of a cat yawning, etc. This is an extension of stop-motion using software that takes screenshots of your computer at any desired interval that can later be stitched into one fluid movie.

I, Jenny Shi L.L.C. dot dot dot and company and incorporated and characters welcome, suggest that we take this phenomenon and apply it to television advertising. Every agency is looking to expand their business, push beyond the limits of box number one. But, what about box number two?

CG Motion creates a new branding of creativity, 2-feet-from-hipster-rebellion imagination, and desire to perfect. Click here for a professionally-created sample (cough. Otherwise known as: an intern created this with Photoshop, an iPhone camera, and semi steady hands): [link here]

This idea of CG Motion takes from the already existing ideas and stereotypes that such short films are creative, unique, and imaginative. Don’t we want our advertising to be the same? So much revenue could be obtained if we simply used what we already know and applied it to business.

I’m surprised no one has thought if this yet.

Or if they had, they didn’t give their idea an awesome enough name.

CG Motion: The Future Of Advertising, The Future Of Lovechilds, The Future Of Creation.

And….scene.