According to Tank Wire, approximately 95% of Top 40 songs use auto-tune.
“What’s auto-tune?” you ask? It’s that revolutionary invention that makes any word, phrase, rap, belch, and laugh into…BAM…music!
You may recognize the phrase “Hide your kids, hide your wives,” lyrics from a viral, auto-tuned rendition of a once little-known reporter interview. Or, you might recognize the familiar “digitized” melodies of Ke$ha and Lady Gaga (pre-Lady Gaga was much more eloquent with words, much more stylistically artistic with voice, but lacked pitch every now and then).
Want to achieve this ability? Now, you can auto-tune any phrase with the touch of a button! iPhone has developed an application called “Songify,” which directly allows consumers to change any word, phrase, rap, belch, and laugh into song.
But wait. Question time: Isn’t music a thing of talent and art?
Society’s reply: Oops.
We went from Mozart, to Etta James, to The Beatles to Led Zeppelin, to Britney Spears (cough. Lipsync), to Nikki Minaj.
Money happened. Statistics. Business. The Apprentice.
The revolution of auto-tune has created the abilities to erase vocal mistakes and/or create simple masterpieces, thus making production quicker and appealing to the simple-minded mass of listeners whose’ ears are pining for perfectly pitched, rhythmic beats of the auto-tune world. Here, the deduction of auto-tune, through live music or pure recording, may create a feeling of genuine talent, but tends to reach a limited audience, thus decreasing revenue. However, the addition of auto-tune creates the ability to percolate throughout the population, thus welcoming itself to the wallets of many.
In a sense, auto-tuning has nulled and numbed the impact of musical passion, replacing it with entrepreneurial desires.
The question now becomes: When does music infinitely change from art to business? Or more so: How far and how much is a musician willing to compromise for fame?