THEN:
Propulsion’s first TV spots were produced
using a clunky Avid digital work station. Avid systems tended to be slow
as they required constant rendering.
NOW:
Propulsion uses Final Cut Pro and
After Effects. These programs have tons of features and a simpler to use format which gets spots done much quicker. It also can process a video at considerably faster speeds and
allows us to use more transitions.
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