Would you like some carefully targeted, exclusive television programming with your fries?
This month, the McDonalds fast food chain announced the launch of specialty TV programming that will be available to its dine-in customers and will be customized to target specific locations. The McDonalds channel will feature news reports, television shows and entertainment features, and is projected to reach 18 to 20 million people per month. McDonalds plans to launch the project in several California locations this Spring and eventually implement it across the country.
McDonalds television is a smart corporate move because it will draw customers to the fast-food locations as well as increase the viewing audience for local programming and ads. And now, we Americans can finally chow down on 1,000 calorie Big Mac meals without having to expend the energy it would take to talk during our meal. If there’s one thing I like while over-dosing on artificial meat and cheese products, it’s getting sucked into entertainment programs specifically designed to allow me to boost their Nielsen ratings.
by Emilie Eastman, Intern 2011, Propulsion Media Labs
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