Watch the full ad here
Sony just spent almost a year making a commercial to advertise its 3-D televisions. “Two Worlds” features a man and a woman who, after spotting each other across a busy street, walk through exploding plate glass windows to fall into each others arms.
Cute.
The short clip is an attempt by Sony to “showcase 3-D in a way that [doesn’t] involve flying cars or cowboys coming out of the screen,” Nils Leonard, executive director at Grey London, said. Grey London is the UK-based advertising agency Sony hired to take charge of the project. The idea was to create an advertisement with romantic, emotional appeal, unlike most 3-D TV ads.
Did I mention this spot also features books flying violently off shelves and and desks propelling into the air as the couple walks toward each other? Or that the cars parked on the street levitate upwards as a romantic poem is voiced-over?
Practically spells romance.
Although production company Spy Films deserves some hat-tipping for the technical quality of this spot, I have to question the thought process behind the clip’s premise. It’s great that Sony and Grey want to target a more tender, dare I say female, audience with this approach, but tell me when in The Notebook it would be appropriate to insert exploding desks and books?
3-D pretty much works for one genre: Action. So unless there is a way for Ryan Gosling’s body to literally come out of the television, bring on the cars and cowboys.
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